DAVIDsTEA, a beloved Canadian retailer known for its innovative loose-leaf teas and accessories, embarked on a strategic initiative to elevate its digital presence. 

As part of a comprehensive design refresh and the implementation of the Dusk theme based on Diff's designs, DAVIDsTEA sought to migrate from Salesforce to Shopify Plus. This transition marked a pivotal step towards creating a more scalable and self-sufficient eCommerce platform.

The Challenge

DAVIDsTEA recognized the need to evolve its digital experience into a more robust and manageable platform. The primary challenge was to create a flexible design system and component library that would empower the DAVIDsTEA team to manage and expand their site without constant reliance on developer support. This required a future-proofed platform with an intuitive and efficient user experience, all while maintaining design consistency and adaptability.

Key goals:

• Craft a seamless and intuitive online shopping journey to boost engagement and drive conversions.
• Equip DAVIDsTEA with a modular, component-based system for effortless site updates and expansion.
• Ensure a consistent, high-performing digital experience that strengthens brand identity.
• Develop a flexible Shopify framework to support long-term growth and seamless integration of new features.

The Solution

We empowered DAVIDsTEA with a future-proofed, scalable Shopify Plus platform built on a flexible design system and component library. This solution enabled their team to manage and expand their site, ensuring an intuitive and efficient user experience while maintaining brand consistency and adaptability.

Collaborative Workshops:
Aligned stakeholders through workshops, ensuring a unified vision and smooth project execution.

Enhanced PDPs:
Streamlined Product Pages with cross-selling and detailed tea information, boosting customer trust and sales.

Intuitive Navigation:
Revamped navigation for effortless product discovery and improved user experience.

Localized Shopping:
‍Enabled seamless shopping in English and French, with USD and CAD support, expanding global reach.

Empowered Content Management:
‍Provided a modular system for easy updates, POS extensions, and Givex integration.

Seamless Data Migration:
Preserved customer data and SEO rankings with a smooth transition and consistent brand experience.

Strategic ERP Consultation:
‍Provided guidance on ERP integration for scalable growth and optimized operations.

The Outcome

DAVIDsTEA new Shopify Plus platform delivers independent growth and adaptability. The scalable, modular framework streamlines content updates, ensuring an efficient and cohesive brand experience, and providing a seamless, intuitive shopping experience for customers worldwide.

• Streamlined navigation for intuitive product discovery and enhanced shopping experience with cross-selling and detailed tea information boost customer trust and sales.
• Localized shopping in English and French, with currency support, expands DAVIDsTEA's reach to a diverse customer base.
• Preserved customer data and SEO rankings with a smooth transition and consistent brand experience.
• A modular system enables easy updates, POS extensions, and Givex integration, while the flexible framework supports long-term growth with guidance on future ERP integration, ensuring DAVIDsTEA can adapt quickly to market demands and scale efficiently.

At a Glance

Type of Project

<sup>- Platform Migration (Salesforce Commerce Cloud → Shopify Plus)
- UX/UI Redesign
- Data & Loyalty Migration
- Custom Functionality (Pre-Order, Product Bundling, POS Extensions)</sup>

Services

<sup>- Strategic Consulting
- UX Design
- Theme Development
- Application Development
- System Integrations Consulting
- QA Testing
- Training
- Go Live Support</sup>

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Looking Ahead

Empowered by a scalable Shopify Plus platform and a user-friendly design system, DAVIDsTEA is now poised for continued digital success. From launching innovative tea blends to crafting engaging seasonal campaigns and optimizing the customer journey, their team has full control, with a future-proofed platform designed to evolve alongside their brand.

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