Replatforming and End-to-End Tech Stack Replacement

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Giant Tiger is a beloved Canadian discount store chain, offering a wide range of products – from family fashion to home goods and groceries – at everyday low prices.

With over 270 stores across Canada (and known as Tigre Géant in Quebec), Giant Tiger is a cornerstone of value for Canadian families.

To continue serving their customers and remain competitive in a rapidly evolving retail landscape, Giant Tiger embarked on its largest transformation in 60 years, seeking to create a seamless omnichannel experience that blends self-service, store pickup, and micro-community engagement.

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The Challenge

Recognizing the need to adapt to a rapidly evolving retail landscape and better serve their customers, Giant Tiger initiated its most significant transformation in six decades, with the goal of building a seamless omnichannel experience encompassing self-service, store pickup, and micro-community engagement.

Key goals:

• Orchestrating a Historic Transformation: Leading Giant Tiger through its largest and most complex transformation in 60 years, requiring a complete overhaul of its technology infrastructure.
• Building a Truly Seamless Omnichannel Experience: Developing a unified and consistent customer experience across all channels, integrating online and offline touchpoints.
• Integrating Diverse Service Models: Successfully combining self-service options, convenient store pickup services, and engaging micro-community initiatives into a cohesive omnichannel strategy.

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The Solution

Our approach focused on creating a customer-centric digital experience that enhanced engagement, drove conversions, and reinforced Giant Tiger's brand identity. We implemented a range of strategic solutions to modernize their online presence and support their omnichannel vision.

Flexible Navigation System: Developed a flexible navigation system that allows users to easily browse and discover products across various subcategories and collections. This intuitive navigation structure improves product discoverability and encourages users to explore a wider range of offerings.

Engaging Micro-Animations: Implemented subtle micro-animations throughout the website to provide visual feedback to users and enhance their browsing experience. These animations add a touch of interactivity and make the website more engaging and enjoyable to use.

Consistent Brand Design: Maintained a consistent design language across all digital touchpoints to reinforce brand recognition, familiarity, and loyalty. This cohesive design approach strengthens Giant Tiger's brand identity and creates a unified customer experience.

Captivating L1 Landing Pages: Designed custom L1 (Level 1) landing pages with captivating visuals and compelling storytelling to draw users in and highlight key product categories. These landing pages serve as entry points to the website, capturing user attention and guiding them towards relevant products and promotions.

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The Outcome

By undertaking a complete end-to-end tech stack replacement and replatforming to Shopify, Giant Tiger has successfully modernized its technology infrastructure, streamlined its operations, and positioned itself for continued success in the evolving retail landscape.

• Completed a seamless migration from Magento to Shopify, providing a scalable and flexible platform for future growth.
• Modernized the entire technology stack, creating a more efficient and integrated system.
• Developed a custom middleware portal that provides staff with access to essential tools for:
  
  • Managing the store-level in-store pickup queue.
  • Optimizing the pick & pack operation.
  • Integrating shipping labels with carriers.
  • Resolving order conflicts (shorts, refunds).

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At a Glance

Type of Project

<sup>- E-Commerce Digital Transformation
- Custom Shopify Plus Implementation
- Multi-System Integration</sup>

Services

<sup>- Strategic Consulting
- UX/UI Design
- Technical Discovery
- Theme Development
- System Integrations
- App Dev
- QA & UAT
- Go Live Support</sup>

Integrations

<sup>- Akeneo (PIM)
- AS/400 (Pricing, Markdowns, Inventory, Returns, Promotions)
- WMS (6 Rivers, Dropship, Pickup Solution)
- ShipHero
- Alpaca
- Convictional Commerce
- Middleware for order splitting/routing
- Data Migration (Product Catalog, Pricing, Inventory, Orders, Returns, etc.)
- Store-level logic for BOPIS and multi-buy promotions
- User Generated Content, Reviews, Size Charts</sup>

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Looking Ahead

With a modernized technology stack built on Shopify and a powerful middleware portal empowering their staff, Giant Tiger is now equipped to fully embrace the future of retail. From optimizing in-store pickup operations to streamlining order management and providing exceptional customer service, their team has the tools and control needed to adapt to evolving customer expectations and drive continued growth. This transformation has provided Giant Tiger with a solid foundation for long-term success in the competitive Canadian discount retail market.

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