A vibrant, high-performing storefront that truly reflects the spirit of the brand

When Nature’s Bakery — a household name in wholesome, better-for-you snacks — needed a digital refresh, they turned to us to reimagine their eCommerce experience.

The brand was ready to move to a more robust platform, elevate their visual identity online, and empower their team to take control of content and merchandising.

Our challenge? Migrate their existing site to Shopify, craft a custom design that captured their energetic, family-friendly brand personality, and give their team the tools to scale — without relying on developers. Oh, and we reimagined a key feature their customers love: Build a Box.

The Challange

Nature’s Bakery had outgrown their previous platform. Their existing setup limited flexibility, made updates cumbersome, and didn’t reflect the vibrancy or scalability the brand was aiming for. They needed a solution that not only looked the part but gave their internal team more autonomy — all while supporting a smoother shopping experience for their loyal customer base.

Key Goals:

• Seamlessly migrating to Shopify without data loss or disruption
• Designing a bespoke storefront that brought the brand to life
• Implementing a custom component library so their team could build and launch new pages without developer involvement
• Revamping their signature Build a Box experience to be more intuitive and engaging

Our Solution

We approached the Nature’s Bakery project with a blend of creativity, technical precision, and a deep understanding of what makes their brand special.

Migration to Shopify: We led a full migration to Shopify, ensuring all customer data, order history, and product content transferred smoothly and securely. With Shopify’s scalable infrastructure, the brand is now set up for future growth with greater reliability and performance.

Bespoke Design System: Nature’s Bakery’s new site was designed from the ground up — a bright, energetic, and user-friendly experience that reflects their brand’s approachable, family-first values. We focused on intuitive navigation, rich storytelling through visuals, and a mobile-first design that ensures every visitor, on every device, gets a delightful experience.

Custom Component Library: To put more control in the hands of Nature’s Bakery’s team, we developed a flexible, fully branded component library inside Shopify. This modular system allows them to build, edit, and launch new pages — marketing promos, product stories, landing pages — all without touching a line of code. No more waiting on dev tickets or third-party tools.

Reimagined Build a Box: We updated and improved the brand’s existing Build a Box feature — a fan-favorite that lets customers mix and match their favorite snacks into a custom bundle. The refreshed version is more dynamic, easier to use, and fully integrated into the Shopify ecosystem for a seamless checkout experience.

The Outcome

The new Nature’s Bakery site launched as a vibrant, high-performing storefront that truly reflects the spirit of the brand — energetic, inviting, and built for growth.

• Faster workflows & more autonomy: The internal team can now build and manage pages effortlessly with the custom component library, reducing reliance on developers.
• Improved user experience: The redesigned site is intuitive, mobile-optimized, and tailored to the way customers explore and shop.
• Seamless Build a Box experience: A refreshed feature that drives engagement, boosts AOV, and keeps loyal fans coming back.
• Platform built for scale: Shopify’s flexibility and performance provide a solid foundation as the brand continues to grow and innovate.

At a Glance

Type of Project

<sup>- Platform Migration (Magento → Shopify Plus)
- Theme Implementation
- Data & Subscription Migration
- Custom Functionality (Box Builder, Personalization, Sales Category)</sup>

Services

<sup>- Project Management
- UX Design
- Theme Development
- Application Development
- System Integrations
- QA Testing
- Training
- Go Live Support</sup>

Integrations

<sup>- Salesforce OMS
- SAP (via OMS-MS integration)
- Okta SSO
- Data Migration (Customers, Orders, Subscriptions)
- Webhooks (Order status updates)</sup>

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Looking Ahead

With a strong foundation on Shopify and the tools to own their digital presence, Nature’s Bakery is set up for continued success. Whether it’s launching new products, running seasonal campaigns, or iterating on user experience —
their team now has full control, with a design system built to evolve
alongside the brand.

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