Tommy John, a leading innovator in comfortable and stylish underwear and apparel, sought to elevate its brand and online customer experience through a comprehensive redesign and rebuild of its Shopify storefront.

To further enhance its brand presence and online performance, Tommy John embarked on a project to implement a new brand and site design, rebuild its Shopify storefront, and leverage the latest Shopify features while integrating Dynamic Yield A/B testing.

The Challenge

Tommy John sought a comprehensive transformation of its online presence, encompassing a new brand and site design, a rebuilt Shopify storefront leveraging the latest platform features, and the strategic implementation of Dynamic Yield A/B testing to optimize performance and user experience.

Key goals:

• Brand & Site Redesign: Implementing a new brand and site design that effectively reflects Tommy John's innovative and comfort-focused brand identity.
• Shopify Storefront Rebuild: Rebuilding the Shopify storefront to leverage the latest features and functionalities offered by the platform.
• A/B Testing Integration: Implementing Dynamic Yield A/B testing to optimize the user experience while striking the right balance between flexibility and performance.

The Solution

To elevate the Tommy John brand and online customer experience, we implemented a comprehensive solution that included a new brand and site design, a modernized Shopify storefront, and strategic integration of Dynamic Yield A/B testing.

New Brand & Site Design Implementation
Implemented a new brand and site design that reflects Tommy John's innovative spirit and commitment to comfort and style. This included a complete rebuild of the Shopify storefront to align with the new design.

Shopify Best Practices Implementation
Re-implemented the site in line with Shopify's best practices, enabling Tommy John to make the most of the platform's features and avoid constant customization. Ensuring a scalable and maintainable platform for future growth.

Strategic Dynamic Yield A/B Testing Implementation Worked closely with stakeholders to implement Dynamic Yield A/B testing in a way that strikes the right balance between flexibility and performance. This involved carefully defining the scope of A/B testing to avoid sub-par experiences and ensure a seamless user journey.

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The Outcome

By implementing a new brand and site design, modernizing the Shopify storefront, and strategically integrating Dynamic Yield A/B testing, we empowered Tommy John to create a more engaging, personalized, and high-performing e-commerce experience for its customers.

• Elevated Brand Experience: Successfully implemented a new brand and site design that reflects Tommy John's innovative spirit and commitment to comfort and style.
• Scalable & Maintainable Platform: Re-implemented the site in line with Shopify's best practices, ensuring a scalable and maintainable platform for future growth and innovation.
• Optimized Performance & Personalization: Strategically implemented Dynamic Yield A/B testing to strike the right balance between flexibility and performance, enabling data-driven optimization of the customer journey.

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