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Urban Planet

Migrating a house of brands with operational finesse.


  • Shopper Experience Design
  • Custom theme development - Shopify Plus
  • Custom app development
  • E-commerce platform migration
  • Maintenance and evolution
  • Solutions Integration (Nosto, Foursixty)
Work Urban Planet Next

Client at a glance

fashion giant.

As one of North America's largest fashion houses, YM Inc. is dedicated to delivering on-trend fashion apparel to suit all tastes, at the perfect price. YM Inc. brands include Urban Planet, Urban Kids, Sirens, Stitches, Bluenotes, West49, Suzy and Amnesia. Visit Urban Planet store

Urban Planet Urban Planet



Box Icon Diff Agency

Stop the painful Magento maintenance efforts & cost.

Box Icon Diff Agency

Ease the store migration without losing a dollar & data.

Box Icon Diff Agency

Focus on what’s important: a great user experience, make it fun & accessible.

Mandate in a nutshell - Solution

A masterful

Diff masterfully migrated YM Inc.’s brands to Shopify Plus and created a comprehensive roadmap to improve the customer experience, which resulted in an uptick in the conversion rate.

Project Highlights

Custom themes.
An omnichannel strategy.

Diff UX team took the time to understand each brand and their target audience, and translated that knowledge into custom themes that reflected their unique brand ethos. Diff Engineers architected a dynamic promo engine that empowered the YM Inc. marketing team to deploy any type of promotion with ease. Finally, we reaffirmed
YM Inc.’s commitment to creating a seamless omnichannel customer experience with the implementation of a store locator and a ship-to-store functionality.


  • UX research
  • Scenario Mapping
  • Information Architecture
  • Wireframe Design
  • Creative Design
  • Usability Testing
  • Development & Implementation
  • Ongoing Support
  • Conversion Rate Optimization (CRO)
  • Store Locator App Integration
  • Ship-to-store platform Integration
  • Dynamic promo app Integration


An award-winning site that continues to outperform its predecessor month over month.

  • 2018 Communicator Awards, Award of Excellence - Best Integrated Mobile Experience
  • 2018 Communicator Awards, Award of Distinction - Best Website User Experience
  • 2018 Davey Award, Silver - Best e-commerce Website
Read more

"I’m super happy with what Diff was able to deliver within the timelines that we set. I would recommend Diff to anyone migrating from any platform to Shopify Plus or starting from scratch on Shopify. They do quality work and there are great people on the team."

- Victoria Ellis,

Director of e-commerce at YM Inc.

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