

Increase customer satisfaction and conversions by providing meaningful and relevant user experiences.
Run your store more effectively with custom business tools and an operational architecture built for scaling.
Acquire and retain more customers with data-driven strategies for digital outreach and marketing optimization.
As one of North America's largest fashion houses, YM Inc. is dedicated to delivering on-trend fashion apparel to suit all tastes, at the perfect price. YM Inc. brands include Urban Planet, Urban Kids, Sirens, Stitches, Bluenotes, West49, Suzy and Amnesia. Visit Urban Planet store
Stitches
Stop the painful Magento maintenance efforts & cost.
Ease the store migration without losing a dollar & data.
Focus on what’s important: a great user experience, make it fun & accessible.
Diff masterfully migrated YM Inc.’s brands to Shopify Plus and created a comprehensive roadmap to improve the customer experience, which resulted in an uptick in the conversion rate.
Diff UX team took the time to understand each brand and their target audience, and translated that knowledge into custom themes that reflected their unique brand ethos. Diff Engineers architected a dynamic promo engine that empowered the YM Inc. marketing team to deploy any type of promotion with ease. Finally, we reaffirmed YM Inc.’s commitment to creating a seamless omnichannel customer experience with the implementation of a store locator and a ship-to-store functionality.
Deliverables
"I’m super happy with what Diff was able to deliver within the timelines that we set. I would recommend Diff to anyone migrating from any platform to Shopify Plus or starting from scratch on Shopify. They do quality work and there are great people on the team."
- Victoria Ellis,
Director of e-commerce at YM Inc.
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