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Welcome to Diff Opinion.

The mission of this blog is to share with you everything we know about ecommerce in the hope of educating and empowering you to make the best decisions about your business. We believe an informed client makes the best partner, resulting in the best solution.

Back in 1998, “Think Different” was the tagline Steve Jobs used to launch the Apple iMac. It’s in this same spirit that Diff approaches the world of ecommerce.

Experience Ecommerce Differently

Diff is an agency founded by a retailer. We thoroughly understand our client’s business needs and wants, and we’re passionate about using technology to help them succeed.

Diff makes advanced ecommerce technology, Human.

We’re not about off-the-shelf products. We’re about creating the best, custom-made ecommerce solutions that can transform your business operations.

Our multi-talented team can seamlessly integrate all your business systems with your storefront, create a best-in-class User Experience and provide you with easy-to-use administrative tools to build sustainable ecommerce success. That’s the Difference.

We’re only at the beginning of the ecommerce revolution, but we’re invigorated and proud to be leaders in the space.

Get in touch to find out more (888) 458-7742 or email us at

Cover photo by unsplash-logo Igor Ovsyannykov

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Benjamin Crudo

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