What is Customer Acquisition?
Customer acquisition focuses on bringing new customers to your business, or converting existing prospects into new customers, through strategies such as paid advertising and search engine optimization (SEO). The intention is to acquire more customers at a lower cost, so that your company can achieve a healthy return on investment (ROI) and continue to grow.
Who can benefit from Customer Acquisition?
All businesses that are interested in using paid advertising and search engine optimization (SEO) strategies can benefit from customer acquisition. Implementing customer acquisition strategies can help your company achieve a wide range of benefits to:
- Earn more conversions for your current ad spend by lowering your cost per purchase
- Attain higher engagement on social media that results in website visits and conversions
- Increase organic search engine ranking and site traffic from search results like Google
Customer Acquisition services we offer at Diff:
Growth marketing consulting
We perform data analysis and research to evaluate how your paid advertising and SEO channels perform against industry benchmarks. Based on our evaluation, we can show you where there is room for improvement in your customer acquisition strategy, including how you can target your user base better and increase SEO rankings in Google search.
Google ads management
Building on your successes, we use data analysis to identify different types of your user segments we can target with personalized ad strategies, including:
This service allows your users to search, view and compare products from online retail websites directly on Google’s search engine results page or under the shopping tab. For example, when a person types ‘blue running shoes’ into Google, they may see sponsored ads appearing at the top of the page. For example:
If the customer clicks the shopping tab, they will see a page similar to this:
If you run an online store, Google Shopping campaigns are a great way to put your inventory in front of customers, and increase revenue resulting from Google product searches and traffic.
On the display network, businesses can place display ads on a large network of websites across the internet as well as mobile sites and apps. If you’ve ever seen an ad on your favorite news site or Gmail account, it's most likely part of the Google Display Network.
Our display ad services can help target your ads to appear on websites that will reach your audience. On the display network, there are many ways to target your ads including keywords and topics related to what you offer, specific websites or pages, and specific audiences based on their interests, demographics, or whether they’ve visited your website before.
Social media ads management
Our social media advertising services can help you reach your target audience on a variety of social media channels including Facebook, Instagram, LinkedIn and Pinterest. We can set the rules for where your ads are delivered by defining your target audience to be as broad or well-defined as you want, including location, demographics, interests, behaviors such as prior purchases and device usage, connections, and much more.
Our Growth team uses glew.io software to identify your high value customer segment so that we can target a lookalike audience in social media. By understanding the attribution of where customers are coming to your website and the highest value channels, we can focus both on first time visitors to your website as well as repeat visitors with personalized ads.
Ad Management Technology we use at Diff:
We use a variety of platforms that are implemented throughout your project to achieve more website traffic and conversions, depending on your specific goals. These programs include:
- Glew.io for data analysis
- Google Analytics
- Google Ads
- Facebook/Instagram Ads Manager
- Pinterest Ads
- LinkedIn Ads
Can we help you with your customer acquisition strategy?
If you want to implement better strategies to pursue the right audience segments for paid advertising and SEO targeting to achieve higher conversion rates, get in touch with us for more information on how to get started with our customer acquisition services. Our Growth experts will help set you up for success.