Nothing sits still in ecommerce. What made you stand out last year, can make you look dated and out of touch today. Your competitors are evolving and your customers are constantly experiencing – you have to be agile to stay relevant.

Why do I need a refresh

It happens in every business. You set goals and plan your strategy for the medium-term, and implement your new website as an effective channel in that strategy. But your business pivots, or you make a calculated adjustment to your model or product. As a result, your site’s experience is out of sync.

Your industry

If you aren’t disrupting, then someone will. Case in point – the entire sleep industry was turned on its head when digital-first bed-in-a-box companies started chipping away at the sleep market. The taxi industry was rocked by ride sharing services. All industry verticals are prone to shifts in innovation, and businesses must be able to change direction quickly to continue to provide value.

Your customers

Obtaining and keeping customers is a tricky business. You may have saturated your target demographic and need to expand. This new audience will need to be accounted for in your user experience. You may still be maintaining the same target audience, but recent research is pointing towards them having new desires and priorities. Don’t lose touch.

Your renovation

Homeowners over time get tired of the wallpaper on their walls, or they decide it’s time to upgrade their marble countertops, sometimes based on personal preference or to simply keep on trend. In a website, stylistic decisions and even UX conventions can change rapidly, leaving the masterpiece you created looking and feeling dated.
Homeowners over time get tired of the wallpaper on their walls, or they decide it’s time to upgrade their marble countertops, sometimes based on personal preference or to simply keep on trend. In a website, stylistic decisions and even UX conventions can change rapidly, leaving the masterpiece you created looking and feeling dated.