It's predicted by 2020 Gen Z will make up 40% of consumers in the USA. With increased spending power, retailers need to revisit their brand tactics to ensure that they resonate with this new customer segment.

In this Gen Z Marketing Guide you'll learn the unique characteristics of Generation Z, and how to create a Gen Z marketing strategy that converts using Shopify tools. Get your free guide by joining Diff's monthly newsletter for commerce and Shopify updates.

What you'll learn in this guide:

• Key Differences Between Gen Z and Millennials

• Gen Z Shopping Trends

• How to Attract Gen Z to Your Store

• Digital Storytelling for Gen Z

• Email Marketing for Gen Z

• Personalization for Gen Z

• Social Media Marketing for Gen Z