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The Ultimate Gen Z Marketing Guide

Learn how to attract, engage, acquire, and retain Generation Z consumers on Shopify.

It's predicted by 2020 Gen Z will make up 40% of consumers in the USA. With increased spending power, retailers need to revisit their brand tactics to ensure that they resonate with this new customer segment.


In this Gen Z Marketing Guide you'll learn the unique characteristics of Generation Z, and how to create a Gen Z marketing strategy that converts using Shopify tools. Get your free guide by joining Diff's monthly newsletter for commerce and Shopify updates.



What you'll learn in this guide:

• Key Differences Between Gen Z and Millennials

• Gen Z Shopping Trends

• How to Attract Gen Z to Your Store

• Digital Storytelling for Gen Z

• Email Marketing for Gen Z

• Personalization for Gen Z

• Social Media Marketing for Gen Z

Download your free guide.

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