Multi-skilled experts with a single focus: Better commerce.
With Diff, there’s no fluff. Founded by a retailer, Diff understands retailers. Differs are committed to engineering and delivering custom solutions that drive retail businesses forward. Diff makes merchants’ lives easier by streamlining their operations and implementing new strategies to propel their success.
With Diff, there’s no fluff. Founded by a retailer, Diff understands retailers. Differs are committed to engineering and delivering custom solutions that drive retail businesses forward. Diff makes merchants’ lives easier by streamlining their operations and implementing new strategies to propel their success.
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The values that make us click.
Respect
Integrity matters. Wellbeing matters. And compassion matters most of all. Every day, we respect the work and the people who make it.
Collaboration
We are team players who pull together to make things happen. Silos aren’t our thing. We’re all about communication, relationships and trust.
Creativity
Thinking, doing and being different is our greatest asset. Innovation rarely shows up unannounced. We roll up our sleeves and make it happen.
Accountability
Transparency is key. Ownership is everything. The only work we want to do is the kind that makes us proud.
Excellence
Good is okay. Great is nice. But we're all about the relentless pursuit to go above and beyond.


Community involvement
How we
give back.
Remembering where we came from is one of them, and for 80 percent of us here, that’s Concordia University in Montreal. Our people mentor students on a regular basis, welcome interns twice a year and invest in the future of retail with a new grant. Last but not least, we recently launched our green recycling project.
Supporting the next generation of talent is a big part of our corporate mission. As former Concordia students ourselves (yep, 80% of us did our studies there), we mentor students on a regular basis and welcome interns twice a year. We’ve also launched our very own grant to build an increasingly strong community of ecommerce engineers moving forward.
We also believe in supporting initiatives that our team members care about beyond the ecommerce world. From our green recycling project to the CIBC Run for the Cure, we do our best to do our part by rallying people around the cause, raising funds, and walking the walk (or, more specifically, running the run).
Awards
What’s in our basket?
A whole lot of retail.
- 2019 Davey Awards, Gold - Mobile Website Shopping
- 2019 Davey Awards, Gold - Desktop Homepage
- 2019 Davey Awards, Gold - Use of Animation
- 2019 Horizon Interactive Award, Gold - Mobile Experience
- 2019 Horizon Interactive Award, Gold - Ecommerce Category
- 2019 W3 Award, Gold - Desktop Website Shopping
- 2019 W3 Award, Silver - Visual Appeal, Experience
- 2019 Communicator Awards - Mobile User Experience, Award of Excellence
- 2019 Communicator Awards - Desktop User Experience, Award of Distinction
- 2019 Communicator Awards - Visual Appeal, Aesthetic, Award of Distinction
- 2019 Communicator Awards - Website Shopping, Award of Excellence
- 2019 Canadian Business Excellence Award, Growth 500
- 2019 Deloitte Technology Fast 50, Ranked #44
- 2019 Creativity International Awards, Gold - Consumer Website, Desktop and Mobile
- 2020 Horizon Interactive Award, Gold - Responsive Mobile Design
- 2020 Horizon Interactive Award, Gold - Ecommerce, Shopping Experience
- 2020 Best Workplaces™ in Canada by Great Place to Work®, Ranked #30