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We are retail technologists

We are shaping online shopping

We love to add to carts

We are diff

Culture Our People

Over 80+ digital wizards at your service.

At diff, we’re lucky to have a group of smart, humble and dedicated team members who get to the bottom of every problem so that our clients come out on top.

Business Wizards

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Project manager

I am a long distance and obstacle course runner; pairs well with my passion for technical project management!

Artsy Engineers

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Front-end developer

I love writing songs and commit messages. Proud father of 7 Slack channels. Vegan food enthusiast. Pet peeve: important. Favorite color: transparent.

Ux Creatives


UX designer

Retail manager turned Designer. At least 4 books on the go. Staunch advocate for design inclusivity. Best friend: an overweight tabby with seven nicknames.

Artsy Engineers

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Front-end developer

I'm a programming and design aficionado, and a strong believer in finding balance through sport.

Artsy Engineers

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System integration developer

Doctoral degree in Fantasy Sports. I can usually be found wandering in the forest, who when isn't camping, is probably looking for a golf ball.

Business Wizards

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Senior Project manager

Absolute dog-lover that loves to spend time with my not-so-little Doberman. My role: I am the glue that holds things together.

Ux Creatives


UX designer

Aspiring to be a great baker and chef like Julia Child, I am taking a baking course to master the art form.

Read her latest blog post.

Business Wizards


Marketing coordinator

Ultimate seamstress and DIY/remodeling Master. Can recite the Harry Potter books faster than you can say "butterbeer". Love all things purple & jazz.

Artsy Engineers


System integration developer

When I’m taking a break from trying to set new personal records for typed words per minute at work, you’ll find me on my bike, searching for new climbs to suffer up.

Artsy Engineers

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Front-end developer

Living a few miles away from Amsterdam, I am hooked on travel and sports. Yes, always planning for my next adventure.

Commerce Strategists


Account Strategist

Happy mother of two #lovefamilytime. 200% Montraler. Bilingual, passionate about digital and account strategy.

Our leadership team.

Ben Crudo CEO Diff Shopify Plus Agency Montreal

A born retailer, a hands-on engineer, and a forward thinker driven to help retailers find their momentum.

Ben Crudo


Matt Humphrey, Chief Experience Officer

UX lead and in-house mentor when it comes to designing accessible and creative online experiences.

Matt Humphreys

Chief Experience Officer

Melissa Pegus, Head of Revenue

Go-getter in charge of identifying and optimizing sales channels to help the business grow.

Melissa Pegus

Head of Revenue

Hai Long Nguyen, Director system integration

Ace software engineer and champion of connecting the dots between complex systems and platforms.

Hai-Long Nguyen

Director, System Integrations


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