Search Engine Optimization
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the practice of increasing the quality and quantity of website traffic to your online store by raising the visibility of your website on search engines, like Google. SEO refers to organic (unpaid) results that are a direct effect of your site’s setup, content strategy, and the use of SEO keywords in website copy to attract relevant search traffic.
Who can benefit from Search Engine Optimization (SEO)?
Everyone with an online store should be using search engine optimization to succeed in the digital space. SEO provides many powerful benefits that will increase your organic search engine rankings and traffic, ultimately leading to increased website leads and conversions. At Diff, we have the technical ability to update the setup of your site so that your overall performance will be improved, in addition to focusing on your building your content strategy.
SEO services we offer at Diff:
Technical Site Audits
We can evaluate the technical aspects of your website’s SEO. By checking the health of your site, we’ll identify areas that are weak, and suggest what fixes are needed for improvement. During a technical site audit, our growth team will review the following aspects of your website:
1. Duplicate content issues
2. Server error
3. Toxic backlinks
4. Page speed issues
5. Internal linking issues
6. Missing heading tags
7. HTTP status code
8. Sitemap issues
9. Hreflang issues (if applicable)
Keyword Research Analysis
Identify which keywords your target audience is searching for online at high volumes. Knowing what keywords you should be targeting will effectively guide your content strategy, as well as your overall marketing strategy to include key phases that will drive your website traffic.
SEO Content Strategy
A content strategy refers to planning, creating and delivering content, such as words, images and multimedia. In an SEO content strategy, we’ll recommend how you can include keywords in your developed content such as product descriptions, blogs, FAQ sections, and more. The overall goal is to develop a strategy that will increase your organic search engine ranking.
Site Migration SEO Strategy
When migrating to Shopify Plus, it’s essential to make sure the links on your old site are redirected to your new site to maintain your website traffic from search engines. We offer services on redirects, taking a careful look at your site structure including page title, page descriptions, and keywords. Our growth team will review the following aspects of your website:
1. 301 redirect setup
2. Meta content usage
3. Technical site issue updates
SEO technology we use at Diff:
We utilize the most up to date platforms and solutions throughout your project. SEMRush is a tool used to analyze your competitors, research keywords, and gain competitive intelligence to grow your business. ScreamingFrog SEO spider is a website crawler that is used to crawl websites’ URLs and find key elements to analyze and audit technical onsite SEO. Google Search Console is a web service by Google that is used to monitor, maintain and troubleshoot your site’s presence on Google search results. Google Analytics is a web analytics service by Google that helps us track and report on your website traffic. Together, these tools provide us with the ability to optimize each step of your acquisition funnel.
Can we help with your search engine optimization strategy?
If you’re interested in increasing the quality and quantity of website traffic to your online store from search engines like Google, please contact us for more information on how to get started with our SEO services. Our Growth experts will help set you up for success.