Design Services
Usability Testing
Rule #1 of Usability: Don't Make Me Think.
During the design process, we do our best to leverage best practices and accepted conventions to create an optimal experience for your customers. In every project, we rationalize our decisions with research, but in most cases assumptions are made to determine the best path forward. We definitely think we know what users want, but when in doubt, or simply when we want to be 110% sure we’re doing the right thing, the best thing to do is just ask.
Through our Usability Testing service, we validate our design decisions and determine whether your site is meeting your users' needs by talking to real people.
Diff will take your site through a full day of 1-on-1 moderated Usability Testing with members of your target demographic. Our team will test specific areas of concern, as well as gauge the overall impression of your site by your users.
Our post-testing analysis will give you highly detailed, actionable insights that you can use to align your site with your users’ expectations.
When is the right time to perform Usability Testing?
Usability Testing is valuable at any time during the life of your website — whether your site has been live for a few years, or if you’ve yet to launch. It can highlight improvements to your current site, or uncover changes that should be made prior to launching, ultimately saving you a headache (and lost conversions) later on down the road.
Get started with usability testing today
No matter where you are in the development process, your website can benefit from usability testing from prototyping up until your product launch. Contact our team to learn how we can identify changes needed to improve your website’s user experience and customer satisfaction.
“We knew that Effy needed a partner that not only came with design and development expertise, but also a partner that would be able to solve operational challenges unique to us. After a long and extensive search, Diff was that partner.“
“We knew that Effy needed a partner that not only came with design and development expertise, but also a partner that would be able to solve operational challenges unique to us. After a long and extensive search, Diff was that partner.“