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Design Services

UX Audit

School's in session.

Your website is an important channel in your sales and marketing efforts. But is it performing as well as it should be? Are you trending in the right direction? Are your customers finding everything and, more importantly, converting? Do you have a sneaking suspicion that things could be better?

The usability of your ecommerce site directly impacts your bottom line.  That’s why a comprehensive UX Audit of your site is an invaluable tool. Our 2 part evaluation process will not only catalogue your site's weaknesses, it will flag areas for improvements that have the greatest ROI.

Expert Heuristic Evaluation

We evaluate how well your site complies to over 200 recognized usability principles across 6 key heuristics:

  • Visibility of System Status
  • Aesthetics and Design
  • Trust
  • Task Orientation
  • Design Practices

If you really want your website to convert visitors into customers, you need to continuously optimize your experience. Good UX builds trust in your brand and loyalty with your customers. Design trends, best practices, and acceptable conventions change constantly, and our third party audit will uncover potential issues that can be resolved to enhance your user experience.

Best Practice Guidelines

We also evaluate your site across 700+ best practice guidelines, established by the Baymard Institute, a leading Ecommerce research firm.

At the end of our audit, we will present a detailed report that identifies usability issues that are impacting your site’s performance, along with recommended fixes and improvements that will have a positive impact on your bottom line.

Improve your website’s user experience and get more conversions

Our user experience professionals at Diff can help test, build and maintain an optimal user experience for your website visitors.Get in touch with our ecommerce team if you want to learn more about conducting a UX Audit, the first step in your brand’s digital transformation journey.

“40% of users do not return to sites at which they have had a negative experience.”

Forrester Research

“40% of users do not return to sites at which they have had a negative experience.”

Forrester Research

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