design

Navigating your future.

Remember before you carried a super-powered map (smartphone) in your pocket? How frustrating and confusing it was to feel lost, and incapable of getting where you needed to go? That feeling still exists on the web. If your website isn’t organized properly, your customers will leave for a competitors’ site.

An intuitive Information Architecture can be the difference between meeting your goals and scrambling to understand why your website isn’t performing the way you expect. If your customers can't find the products or services they want on your site, they will leave and look for it somewhere else. That's why one of the most effective things you can do to lower bounce rates on your Shopify ecommerce store is to assess and improve your Information Architecture.

Our Information Architecture services get to the core of who your users are, and how they navigate your ecommerce store. We’ll interview you, and do independent research to find out key questions: Who are your users? How do they group and organize information? What level of subject matter knowledge do they have? How tech savvy are they?

Our Process

• Assess any web properties you currently have for clarity and findability of content.
• Look at other sources in the same industry to identify conventional ways of grouping or organizing information.
• Use card sorting to identify your customer groups and sort your product categories and subcategories.
• Create sitemap candidates that are most likely to be successful.
• Test and validate with customers to ensure that they will be able to accomplish their goals.
• Work in cycles with you to revise and finalize the information architecture.
• Implement your new Information Architecture on your website.

At the end of this process your users will be able to find products and information easier, resulting in less friction, and a more holistic user experience. This improved experience directly translates to lower bounce rates, less abandonment, and higher conversion rates.

Get your Information Architecture started today

Our team of ecommerce professionals at Diff include designers, developers and marketers who can overhaul your information architecture for a boost in sales. Get in touch with us to learn how we can elevate your online store with an enhanced user experience that drives meaningful connections with your audience.