Privacy Policy

July 2023

This policy (“Privacy Policy”) describes how your personal information is collected, stored, used, and shared when you visit our website ( This Privacy Policy is part of our Terms of Use for this website. These documents are available at Information We CollectWhen you visit our website, we (Ben Crudo Consulting Inc. d/b/a. “Diff”) automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”We collect Device Information using the following technologies: cookies, Google Analytics Tags, pixels, and log files to record information about how you browse our website. For more information about cookies and similar technologies, please see the “Cookies” section below.Additionally when you submit any contact form, subscribe to our blog or newsletter, we collect information from you, including, but not limited to, your name, company name, email address, and phone number. We refer to this information as “Contact Information.”When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.

How Do We Use Your Personal Information, and Who Has Access to It?We use the Device Information to improve and optimize our Site and personalize the experience to match visitors interests. We use the Contact Information that we collect to fulfill your request for a quote, contact you to schedule a meeting to discuss our services and get more information in order to provide you with a quote, to add you to our email newsletter list (if you opt in through the contact form that you submit or otherwise), or to address and respond to your other queries and requests, as the case may be. Our newsletter list receives ongoing email communication from us regarding industry related news, trends, agency announcements, content offers, and additional/related communications. You may unsubscribe from these email newsletters at anytime.

We share your Personal Information with trusted third parties strictly in the context and for the purpose of the uses described herein and in compliance with applicable privacy and commercial electronic messages laws.Please note that we use Shopify to build our website – you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand the behaviour of our website visitors – you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: may also use your Personal Information to provide you with targeted advertisements or marketing communications (if you opt in through the contact form that you submit or otherwise) that may be of interest to you. You can opt out anytime either on Facebook at or Google at need to know, remember and store certain information about how you use our website, to provide you with a better experience. We therefore use cookies to help identify your computer and track anonymous usage data to help improve your experience. Cookies are small text files that contain little bits of information, downloaded to your device by a server for our website. When you come back, your web browser sends these cookies back to our server every time so that it can recognize you and remember things, such as user preferences. We may also use cookies as well as analytic services to help us understand how effective our content is, what interests our users have, and to improve how this website works. We may also use cookies to deliver targeted advertising or marketing material relevant to your interests. Such “targeting” cookies track that you have visited a website and this information may be shared with other organizations such as advertisers. The information that Diff collects through cookies is used for statistical, functional or targeting purposes only and it is not our intention to use such information to personally identify any visitor.

Without limiting the foregoing, please note that this website will track the pages you visit via Google Analytics and through the use of functional cookies. This website also makes use of targeting cookies.By using our website, you consent to our use of cookies and other similar technologies, including the information collected through them, as described above and for the purposes set out herein. We will never use this information for any purpose that is not expressly mentioned in our Terms of Use, including this Privacy Policy.You can disable any cookies already stored on your computer, but these may stop our website from functioning properly.

Data RetentionWe retain your information only as long as it is required for the identified purpose(s) for which it was originally collected or as otherwise specifically authorized or required by law, including for as finite a period of time thereafter as is necessary to demonstrate Diff’s legal compliance or otherwise ensure the protection or assertion of diff’s rights and interests in connection with any of the foregoing. Examples of instance where diff may be required to retain your information indefinitely include, but are not limited to, mandatory data retention laws in the relevant jurisdiction, government orders to preserve data pursuant to an investigation, or data that we must retain in the event of litigation.

Questions and Contact InformationAny questions regarding this Policy, our privacy practices, or the cookies we use, should be sent by email to our data protection officer at <>, by telephone at +1-888-458-7742 or in writing to Diff, 1435 St Alexander St Suite 220, Montreal, Quebec H3A 2G4© 2023 - Ben Crudo Consulting Inc. All Rights Reserved.