About Diff

Innovation that Disrupts. Experiences that Stick.

Since 2011, we've been building high-converting Shopify experiences that elevate brands, drive engagement, and fuel commerce growth.

Future-ready builds

Engineering scalable solutions for the next era of commerce

At Diff, we bring design and development together to create seamless, high-performance commerce experiences. As Shopify’s longest-standing partner agency, we’ve helped shape the platform’s evolution.

From custom app development to full-stack architecture, our engineering team builds with precision, flexibility, and growth in mind.

A Legacy of Innovation

Built on Growth. Driven by What’s Next.

Since day one, Diff has been focused on what’s possible. From our roots as an early Shopify expert to our role today as a global commerce leader, we’ve grown by staying ahead of the curve. And we’re just getting started.

As Shopify’s original partner agency, we help brands get the most out of the platform.

+15 Years

With this many builds under our belt, we know what it takes to launch fast, scale smart, and convert with confidence.

+1k Projects

Trusted by some of the most ambitious retailers, we deliver long-term value through strategy, design, and engineering.

+150 clients

We build custom Shopify apps that solve complex business challenges, from advanced product logic to fulfillment workflows, tailored to your needs.

+200 Custom Apps

We connect your Shopify store to the systems that power your business, simplifying operations and unlocking smarter growth.

+60 ERP Integrations

Now part of VML, we’re unlocking new possibilities for our clients, combining global scale with deep Shopify expertise to build what’s next in commerce.

2025

Our Recognitions

We take pride in the awards and honors we've received, showcasing our dedication to pushing creative boundaries and delivering exceptional results.

Great Place to Work®
Best workplace in Canada
Canadian Business Excellence Award
Excellence in customer experience & innovation.
W3 Awards
Gold Winner, Silver Winner
Muse Creative Interactive Award
Platinum Winner, Gold Winner
Davey Awards
Gold Winner
Communicator Awards
Award of Excellence