Ben is the founder of Diff and the driving force behind our blend of retail insight and technical innovation. Raised in a family-run retail business and trained as a software engineer, he built Diff to help retailers thrive in an increasingly digital world.
Since 2011, he’s led our growth into one of Shopify’s top partners, delivering full-service eCommerce solutions for brands like KITH, Boll & Branch, Ecobee, and more. A strong believer in people-first leadership, Ben is passionate about building great teams, demystifying technology for clients, and shaping the future of commerce.
