Unlocking the Power of Digital Transformation in Automotive

To address these critical challenges, VML/WPP developed a comprehensive report, 'Unlocking the Power of Digital Transformation in Automotive.' With key actions underpinning all transformation areas under our lens, we address:

• The leading factors for failure and how to avert them.
• The key reasons why third parties are needed at each transformation stage - and the skills being sought (with AI being the most demanded skill).
• AI - the #1 technology in demand today that's motivating 81% of transformers to redefine their strategies.
• Why cloud tech has changed the game for many transforming businesses.
• Why people are just as vital to transformation success as technology.
• The crucial factor of unlocking siloed assets and operations.

Our report, 'Unlocking the Power of Digital Transformation in Automotive,' provides critical insights into the state of the industry's transformation efforts

Failure Rates & Costs Highlighted: We've clearly identified that 38% of projects fail, costing an average of $21.7M, underscoring the urgent need for strategic intervention.

AI's Transformative Influence: 81% of transformers say AI has inspired them to revisit their transformation strategies, confirming its pivotal role.

Third-Party Dependency: 92% of automotive businesses are working with third-party partners, with AI being the most demanded skill, emphasizing the reliance on external expertise.

Roadmap Deficiencies: The finding that 60% of projects lack a clear roadmap highlights a fundamental planning gap.

Human Element Importance: The strong agreement (88%) that people are as vital as new tech reinforces the need for a holistic approach.

These findings empower organizations to understand the landscape, make informed decisions, and drive better outcomes in their digital transformation journeys.