Modernizing E-Commerce with a Multi-Brand Shopify Platform

Rocky Brands, a renowned leader in premium footwear and apparel, is undertaking a strategic initiative to modernize its e-commerce strategy by transitioning from Salesforce to Shopify.

The goal is to build a scalable and future-ready platform that enhances the customer experience, boosts conversions, streamlines operations, and seamlessly supports nine distinct brands, each with its own unique identity and customer base.

The Challenge

Rocky Brands aimed to create a comprehensive e-commerce solution that addressed a multitude of challenges: building a scalable and future-ready platform, enhancing the customer experience and boosting conversions, streamlining operations, and seamlessly supporting nine distinct brands with unique identities.

Key goals:

• Scalable and Future-Ready Platform: Building a platform that can handle future growth and adapt to evolving customer needs.
• Enhanced Customer Experience and Conversions: Improving the online shopping experience to drive higher conversion rates.
• Streamlined Operations: Optimizing e-commerce operations for greater efficiency.
• Multi-Brand Support: Seamlessly supporting nine distinct brands, each with its own unique identity and customer base.

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Our Solution

To meet Rocky Brands' ambitious goals, we developed a unified and optimized Shopify ecosystem designed to deliver a seamless customer experience, support long-term growth, and maintain the unique identity of each of its nine distinct brands.

Seamless & Customer-Focused Experience
Delivered an intuitive shopping experience that enhances customer engagement and drives conversions across all brands. This includes streamlined navigation, optimized product presentation, and a frictionless checkout process.

Scalable & Future-Ready Architecture
Built a flexible Shopify framework that supports long-term growth and can easily adapt to evolving customer needs and market trends. This ensures that the platform remains competitive and efficient for years to come.

Distinct Yet Unified Brand Identities
Ensured that each brand retains its unique identity and visual style while benefiting from a cohesive e-commerce ecosystem. Customers to easily recognize and connect with their favorite brands within the Rocky Brands portfolio.

High-Performing & Optimized Platform
Created a consistent, fast, and reliable platform that aligns with Rocky Brands’ commitment to quality and performance. This ensures a smooth and enjoyable shopping experience for all customers.

Data-Driven & Adaptive Strategies
Leveraged data-driven insights to refine e-commerce strategies, personalize customer experiences, and meet evolving customer needs. This allows Rocky Brands to continuously optimize its online presence and drive better results.

The outcome

By creating a unified and high-performing digital ecosystem, we empowered Rocky Brands to seamlessly manage its diverse portfolio of brands, deliver exceptional customer experiences, and drive long-term growth in the competitive e-commerce landscape.

• Unified Brand Experience: Successfully balanced the unique identities of each Rocky Brand within a cohesive and engaging digital ecosystem.
• Data-Driven Foundation: Conducted thorough brand audits, competitive analysis, brand persona development, and customer service interviews to gain a deep understanding of business needs and customer expectations.
• Scalable and Adaptive Architecture: Implemented a flexible system of reusable sections and an intuitive information architecture to streamline design, development, and navigation across all nine brands.
• Consistent Brand Identity: Defined clear style guide guidelines and conducted brand audits to maintain consistency while honoring each brand’s unique identity.

At a Glance

Type of Project

<sup>- Migration from Salesforce Commerce Cloud to Shopify Plus
- Multi-brand, multi-store rollout</sup>

Services

<sup>- Discovery & UX Design
- Theme Development
- App Implementation
- Data Migration
- QA Testing
- Training
- Go Live Support</sup>

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Looking Ahead

With a robust and scalable multi-brand platform built on Shopify, Rocky Brands is now empowered to seamlessly manage its diverse portfolio and fully own its digital presence. From delivering personalized customer experiences to launching new product lines and adapting to evolving market trends, their team has the control and flexibility to drive sustained growth and solidify their position as a leader in the premium footwear and apparel industry. The data-driven design system ensures the platform will continue to evolve alongside the brand and its customers.

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