Wild Fork Foods, a JBS brand, is disrupting the frozen food industry by offering high-quality meats and seafood directly to consumers online.

Challenging the traditional grocery store model, Wild Fork Foods has proven that people are willing to buy frozen food online when it's convenient and high-quality.

To support their rapid growth and nationwide delivery distribution, Wild Fork Foods partnered with VML to develop a robust front-end and back-end infrastructure, leveraging Shopify and innovative micro-fulfillment strategies.

The Challenge

To realize their vision of nationwide frozen food delivery, Wild Fork Foods partnered with VML to develop a comprehensive solution encompassing both the customer-facing front-end experience and the complex back-end infrastructure, leveraging the power of Shopify and innovative micro-fulfillment strategies.

Key goals:

Changing Consumer Behavior: Overcoming the traditional consumer mindset of buying frozen food primarily in brick-and-mortar grocery stores.

Building a Scalable Infrastructure: Developing a robust front-end and back-end infrastructure to support rapid growth and nationwide delivery distribution.

The Solution

To manage the complexities of their direct-to-consumer frozen food delivery model, VML developed a custom web application called "WildFox," which serves as the central orchestration engine for all aspects of Wild Fork Foods' e-commerce operations.

Centralized E-commerce Management
WildFox acts as the central hub for managing all aspects of Wild Fork Foods' e-commerce operations, ensuring a cohesive and efficient workflow.

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Key Functions of WildFox:

Product Merchandising: Streamlines the process of merchandising products on the website, ensuring accurate and compelling product presentation.

Inventory Management: Enables efficient loading and tracking of inventory by store location, optimizing stock levels and minimizing waste.

Carrier Integration: Seamlessly integrates with various carriers for pickup, local, ground, and air delivery, ensuring timely and cost-effective shipping.

Pick & Pack Optimization: Streamlines pick & pack operations at the stores, improving order fulfillment speed and accuracy.

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The Outcome

By developing and implementing the WildFox web application, VML enabled Wild Fork Foods to streamline its complex direct-to-consumer operations, paving the way for scalable growth and enhanced customer satisfaction.

• WildFox provided a single, unified platform for managing all aspects of the e-commerce business, leading to improved efficiency and reduced operational overhead.
• Streamlined product merchandising processes ensured accurate and compelling product presentation, driving increased sales and conversions.
• Real-time inventory tracking and management capabilities minimized waste and optimized stock levels across all store locations.
• Integrated carrier management facilitated timely and cost-effective shipping, resulting in improved customer satisfaction and reduced shipping costs.
• Streamlined pick & pack processes at store locations improved order fulfillment speed and accuracy, leading to faster delivery times and fewer errors.

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At a Glance

Type of Project

<sup>- Omnichannel e-commerce enablement on Shopify
- Store localization, BOPIS, ship-from-store, bilingual, custom admin tools</sup>

Services

<sup>- Business Process Design
- Requirements Gathering
- Solution Architecture
- Shopify App Development
- Admin Portal Development
- QA & UAT
- Reporting & Analytics
- Go Live Support</sup>

Integrations

^{SAP (ERP)
Shopify Plus
Custom PIM
Deliv (Delivery service)
Admin portal for order/store management
Real-time inventory sync
Self-service cancellation/returns
Reporting/analytics exports}

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Looking Ahead

With a robust and scalable e-commerce platform powered by Shopify and orchestrated by the custom-built WildFox application, Wild Fork Foods is now well-positioned to revolutionize the frozen food industry. By streamlining operations, optimizing inventory management, and providing a seamless delivery experience, Wild Fork Foods has established a strong foundation for continued growth, allowing them to expand their reach, introduce new product lines, and redefine how consumers purchase frozen food online.

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