Food, Frozen Meat
Shopify, Micropayments
Custom web application, Pick & Pack Optimization
Transactions
Conversion Rate
Challenging the traditional grocery store model, Wild Fork Foods has proven that people are willing to buy frozen food online when it's convenient and high-quality.
To support their rapid growth and nationwide delivery distribution, Wild Fork Foods partnered with VML to develop a robust front-end and back-end infrastructure, leveraging Shopify and innovative micro-fulfillment strategies.
To realize their vision of nationwide frozen food delivery, Wild Fork Foods partnered with VML to develop a comprehensive solution encompassing both the customer-facing front-end experience and the complex back-end infrastructure, leveraging the power of Shopify and innovative micro-fulfillment strategies.
Changing Consumer Behavior: Overcoming the traditional consumer mindset of buying frozen food primarily in brick-and-mortar grocery stores.
Building a Scalable Infrastructure: Developing a robust front-end and back-end infrastructure to support rapid growth and nationwide delivery distribution.
To manage the complexities of their direct-to-consumer frozen food delivery model, VML developed a custom web application called "WildFox," which serves as the central orchestration engine for all aspects of Wild Fork Foods' e-commerce operations.
Centralized E-commerce Management
WildFox acts as the central hub for managing all aspects of Wild Fork Foods' e-commerce operations, ensuring a cohesive and efficient workflow.
Product Merchandising: Streamlines the process of merchandising products on the website, ensuring accurate and compelling product presentation.
Inventory Management: Enables efficient loading and tracking of inventory by store location, optimizing stock levels and minimizing waste.
Carrier Integration: Seamlessly integrates with various carriers for pickup, local, ground, and air delivery, ensuring timely and cost-effective shipping.
Pick & Pack Optimization: Streamlines pick & pack operations at the stores, improving order fulfillment speed and accuracy.
By developing and implementing the WildFox web application, VML enabled Wild Fork Foods to streamline its complex direct-to-consumer operations, paving the way for scalable growth and enhanced customer satisfaction.
With a robust and scalable e-commerce platform powered by Shopify and orchestrated by the custom-built WildFox application, Wild Fork Foods is now well-positioned to revolutionize the frozen food industry. By streamlining operations, optimizing inventory management, and providing a seamless delivery experience, Wild Fork Foods has established a strong foundation for continued growth, allowing them to expand their reach, introduce new product lines, and redefine how consumers purchase frozen food online.