Building a Premium E-commerce Destination for Exclusive Movie Merchandise

Lionsgate, a global content leader, sought to create a premium e-commerce destination to support exclusive physical product drops and releases for its iconic films.

The challenge was to design a flexible and scalable storefront that could showcase a diverse range of movies and products, while allowing each film, product, and director to have its own unique storytelling experience.

The Challenge

The core challenge lay in striking a balance between creating a unified premium brand experience and allowing each individual film, product, and director to have its own distinct and engaging storytelling opportunity within the e-commerce environment. Scalability was also a key consideration.

Key goals:

• Flexible Storytelling: Designing a flexible structure that could accommodate all movies while allowing each product, film, and director to have its own unique storytelling.
• Scalable Architecture: Developing a scalable theme and information architecture that could seamlessly grow from a small catalog to over 100 products.

The Solution

To create a truly exceptional e-commerce experience for Lionsgate, we developed a premium and scalable ecosystem built on a flexible Shopify framework, designed to showcase exclusive movie merchandise and engage fans with unique storytelling opportunities.

Flexible Storytelling Through Personalized & Modular Design
We created a system of different product page templates, allowing for unique storytelling and accommodating the specific needs of each product, film, and director. This modular approach ensures that each item can be presented in the most compelling way possible.

Scalable & Future-Proof Architecture
We built a flexible Shopify framework and information architecture that supports the rapid growth of the product catalog. This ensures the platform can seamlessly scale to accommodate future product releases and evolving customer needs.

Premium & Exclusive Experience
We implemented features like pre-orders, new release notifications, and stock alerts to create excitement around the shopping journey. This fosters a sense of exclusivity and encourages repeat visits.

The Outcome

By developing a premium and scalable e-commerce ecosystem, we empowered Lionsgate to create a truly engaging online destination for its fans, showcasing exclusive movie merchandise and driving sales through unique storytelling opportunities.

• Created a system of diverse product page templates that allows Lionsgate to tell a unique story for each film, product, and director, captivating fans and driving deeper engagement.
• Built a flexible Shopify framework and information architecture that seamlessly supports the rapid growth of the product catalog, ensuring the platform can adapt to future releases and evolving fan interests.
• Implemented features like pre-orders, new release notifications, and stock alerts to create excitement around the shopping journey, fostering a sense of exclusivity and encouraging repeat visits.

‍

At a Glance

Type of Project

<sup>- Shopify Plus D2C Storefront Build
- Product drops/releases, content strategy support</sup>

Services

<sup>- UX/UI Consulting
- Theme Setup & Front-End Dev
- Customizations (bundling, ADA compliance)
- QA Testing
- Training
- Go Live Support</sup>

‍

Looking Ahead

With a premium and scalable e-commerce destination built on Shopify, Lionsgate is now empowered to connect with its fans in a more meaningful way and fully own its digital presence. From showcasing exclusive merchandise to creating unique storytelling experiences, their team has the control and flexibility to launch new product lines, capitalize on film releases, and continuously refine the user experience, ensuring a thriving online community and sustained success.

‍

‍