PROJECT SHOWCASE

Kith: Securing the Drop, Fighting Fraud & Cultivating Loyalty

Implementing a sophisticated rules engine for fraud prevention and a personalized loyalty program, saving Kith $13 Million in fraudulent orders annually while ensuring coveted products reach genuine consumers and enhancing brand loyalty.

Client

Kith

Industry

Fashion

Key Technologies

Shopify Plus, Custom Web Application, WMS, 3PL

Project Type

Custom Order Management & Approval System (OMAS), Anti-fraud Solution

Kith is a leading American fashion and lifestyle brand, established in New York City in 2011. Starting as a footwear retailer, Kith has evolved into a global force in streetwear and fashion, with twelve locations worldwide and three store-within-a-store concepts. To protect its brand integrity and ensure that its most sought-after products reach genuine consumers, Kith sought a solution to combat fraud and discourage reselling on secondary markets.

Our Challenge

Kith understood that to maintain its unique position in the market, it needed to protect its community from bad actors looking to profit from limited releases. The core challenge was to combat fraud effectively, ensuring that rare goods reached genuine consumers rather than resellers, and to limit the availability of Kith products on secondary markets. This required a robust system that could differentiate between real consumers and those intending to exploit the limited-edition drops, thereby preserving brand integrity and customer trust.

Demonstrates significant financial protection and impact.

$13M Fraudulent Orders Saved

Reflects enhanced customer engagement and brand affinity.

+80% Increase in Loyalty

Highlights successful attraction of genuine new customers.

+9% Increase in New Accounts

Our Strategic Approach

We partnered with Kith to develop a comprehensive solution that combines a sophisticated fraud prevention system with a highly personalized loyalty program, ensuring that their most coveted products reach genuine enthusiasts and that their brand integrity is protected.

Custom Customer Profiling & Loyalty Program: An advanced custom application was implemented to maintain detailed customer profiles, enabling the creation of a highly personalized loyalty program. This allows Kith to reward loyal customers with exclusive access to drawings/raffles and personalized offers, fostering deeper brand connection.

"Trust Score" Algorithm Development: A custom loyalty system was developed, incorporating unique algorithms for earning points and a "trust score" to identify and reward genuine Kith enthusiasts. This sophisticated mechanism helps differentiate between legitimate customers and potential resellers, ensuring fair access to limited products.

Sophisticated Rules Engine for Fraud Prevention: A mission-critical web application was created, acting as a central business software application for post-purchase processes. Orders are run through a sophisticated rules engine that automatically cancels orders determined to have been placed by bots, ensuring rare goods are quickly restocked and made available to actual buyers.

Seamless System Integrations for Operational Efficiency: The solution was tightly integrated with Kith's 3PL, streamlining pick & pack operations at retail stores. Further integrations with their Warehouse Management System (WMS) and Retail Systems enhanced overall operational efficiency, ensuring smooth fulfillment and inventory management.

THE IMpact & Outcomes

By implementing a comprehensive solution that combines a sophisticated fraud prevention system with a highly personalized loyalty program, Kith has not only protected its brand integrity but also achieved significant financial gains and strengthened its relationship with genuine customers.

Significant Fraud Reduction & Financial Savings: The implementation resulted in a remarkable $13 Million saved in fraudulent orders in one year, replacing a cumbersome, spreadsheet-driven process with a streamlined web application. This directly protected Kith's revenue and brand value.

Enhanced Customer Engagement & Loyalty: Kith was empowered to offer exclusive drawings/raffles and personalized offers to loyal customers, fostering a stronger sense of community and brand loyalty. This deepened relationship ensures that coveted products reach their intended audience.

Streamlined Operations & Inventory Management: The seamless integrations with 3PL, WMS, and Retail Systems optimized pick & pack operations and overall inventory management. This efficiency ensures that legitimate orders are processed quickly and accurately, enhancing the customer experience.

LOOKING AHEAD & Key Takeaways