Custom OMS Solution: Streamlining Operations for a Global Fashion Brand

Rudsak is a renowned Canadian fashion brand, celebrated for its luxury and high-performance outerwear, apparel, footwear, bags, and accessories.

Founded in 1994, Rudsak blends edgy, elegant, and practical design with a commitment to sustainability, ethical manufacturing, and the use of recycled materials.

To support its international growth and streamline operations, Rudsak partnered with Diff to implement a custom Order Management System (OMS) solution, connecting their in-store and online operations for enhanced efficiency.

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The Challenge

Faced with the complexities of managing a growing international business across multiple channels, Rudsak sought a solution to overcome operational silos and streamline its order management processes. To address these challenges, Rudsak partnered with Diff to implement a custom Order Management System (OMS), designed to connect their in-store and online operations and unlock new levels of efficiency.

Key goals:

Platform Migration: Migrating from Magento to Shopify in 2019 to achieve a more stable and scalable platform, capable of supporting a multi-lingual, multi-store website for their international business.

Omnichannel Integration: Expanded the partnership with Diff in 2022 to bring Rudsak's in-store and online operations together, streamlining backend processes and saving thousands of hours of work.

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The Solution

Leveraging our deep understanding of Rudsak's business, gained through previous collaborations on their Magento-to-Shopify migration, Microsoft AX integration, and site redesign, Diff proposed building a custom Order Management System (OMS) to address their omnichannel order management challenges.

Microsoft AX Integration
Integrated the OMS with Microsoft AX to provide real-time visibility and management of inventory across 23 stores and the central warehouse. This ensures accurate inventory levels and prevents overselling.

Intelligent Order Splitting Algorithm
Implemented an order splitting algorithm that automatically distributes online orders to the appropriate fulfillment location (WMS for warehouse fulfillment or individual stores for in-store processing). The OMS tracks the progress of each order, providing end-to-end visibility.

Middleware for Routing & Tagging
Developed middleware that tags orders with their routing destination and sends them to Microsoft AX. This ensures that orders are processed efficiently and accurately.

User-Friendly Portal for Store Employees
Exposed a user-friendly portal within the OMS, empowering store employees to track all orders assigned to their store, pick-and-pack orders efficiently, generate shipping labels with an integrated carrier, re-assign orders to another store if inventory is unavailable.

Real-Time Inventory Updates
Ensured that every event in the OMS, whether performed by the system or by a user, updates Microsoft AX's inventory in real-time. This resolves inventory discrepancies and stabilizes the overall operation.

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The Outcome

By implementing a custom Order Management System (OMS), Diff has transformed Rudsak's omnichannel capabilities, creating a seamless shopping experience for customers and significantly improving operational efficiency across the organization.

• Dramatic Reduction in Delayed Orders: Achieved a 53% year-over-year reduction in delayed orders within the first few months of implementation, with continued improvements expected.
• Empowered Employees & Streamlined Operations:
  
  • Enabled customers to shop from a unified product catalog spanning both the warehouse and stores.
  • Freed up headquarters employees from manual tasks, allowing them to focus on strategic initiatives.
  • Empowered retail employees at all 23 stores to efficiently manage orders using the OMS.

“It’s hard to believe how much things have improved since launch. The OMS totally changed the way orders are managed at store level. I don’t think we could have made it through BFCM without it. Hundreds of associates and managers have adopted the tool and use it on a daily basis. This transforms our customer experience and frees up time to work on strategic initiatives like growing in the US market.” ​

Evan Stanfield​
Manager of eCommerce Operations

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At a Glance

Type of Project

<sup>- Likely e-commerce platform implementation/migration
- UX/UI design & development</sup>

Services

<sup>- Consulting
- Web development
- Project management
- QA & UAT
- Training
- Go Live Support</sup>

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Looking Ahead

With a streamlined and efficient omnichannel operation powered by a custom-built Order Management System, Rudsak is now well-equipped to meet the demands of its growing international customer base. By unifying its online and in-store operations, Rudsak has gained the agility and control needed to optimize inventory management, enhance the customer experience, and drive continued growth in the competitive luxury fashion market. This strategic investment has provided Rudsak with a solid foundation for long-term success and innovation.

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