PROJECT SHOWCASE

Giant Tiger's Digital Transformation: Replatforming for Omnichannel Success

Leading Giant Tiger's largest transformation in 60 years by replatforming to Shopify and implementing an end-to-end tech stack replacement to create a seamless omnichannel experience across diverse service models.

Client

Giant Tiger

Industry

Retail, Groceries

Key Technologies

Shopify, Magento (migration from), Custom Middleware

Project Type

E-commerce Digital Transformation, Replatforming

Giant Tiger, a beloved Canadian discount store chain with over 270 locations, offers a wide range of products from fashion to groceries at everyday low prices. To continue serving their customers and remain competitive in a rapidly evolving retail landscape, Giant Tiger embarked on its largest transformation in 60 years, seeking to create a seamless omnichannel experience that blends self-service, store pickup, and micro-community engagement.

Our Challenge

Recognizing the need to adapt to a rapidly evolving retail landscape and better serve their customers, Giant Tiger initiated its most significant transformation in six decades. The core challenge was to orchestrate this historic overhaul, requiring a complete replacement of its technology infrastructure. This involved building a truly seamless omnichannel experience that unified online and offline touchpoints, and successfully integrating diverse service models, including self-service options, convenient store pickup services, and engaging micro-community initiatives, into a cohesive strategy.

Supports a major Canadian retailer's significant financial scale.

$2.0B Annual Revenue

Platform designed to integrate and serve a vast physical footprint.

270+ Retail Locations

Custom middleware portal optimizes in-store pickup and pick & pack processes.

Streamlined Operations

Our Strategic Approach

Our approach focused on creating a customer-centric digital experience that enhanced engagement, drove conversions, and reinforced Giant Tiger's brand identity. We implemented a range of strategic solutions to modernize their online presence and support their omnichannel vision.

Flexible Navigation System Development: We developed a highly flexible navigation system designed to allow users to easily browse and discover products across various subcategories and collections. This intuitive navigation structure significantly improved product discoverability and encouraged users to explore a wider range of offerings, enhancing the overall shopping experience.

Engaging Micro-Animations Implementation: Subtle micro-animations were strategically implemented throughout the website to provide visual feedback to users and enhance their browsing experience. These animations added a touch of interactivity, making the website more engaging and enjoyable to use, contributing to a more dynamic user interface.

Consistent Brand Design Across Digital Touchpoints: We maintained a consistent design language across all digital touchpoints to reinforce brand recognition, familiarity, and loyalty. This cohesive design approach strengthened Giant Tiger's brand identity and created a unified customer experience, ensuring a seamless transition between online and offline interactions.

Captivating L1 Landing Pages Design: Custom L1 (Level 1) landing pages were designed with captivating visuals and compelling storytelling to draw users in and highlight key product categories. These landing pages serve as effective entry points to the website, capturing user attention and guiding them towards relevant products and promotions, optimizing conversion paths.

THE IMpact & Outcomes

By undertaking a complete end-to-end tech stack replacement and replatforming to Shopify, Giant Tiger has successfully modernized its technology infrastructure, streamlined its operations, and positioned itself for continued success in the evolving retail landscape.

Seamless Platform Migration & Scalability: A seamless migration from Magento to Shopify was completed, providing Giant Tiger with a scalable and flexible platform for future growth. This foundational change modernized their entire technology stack, creating a more efficient and integrated system capable of handling evolving retail demands.

Streamlined In-Store Operations with Custom Middleware: A custom middleware portal was developed, providing staff with essential tools to manage the store-level in-store pickup queue, optimize pick & pack operations, integrate shipping labels with carriers, and efficiently resolve order conflicts (shorts, refunds). This significantly streamlined critical in-store processes.

Enhanced Omnichannel Experience: The replatforming and new tech stack enabled the creation of a unified and consistent customer experience across all channels. This integration of online and offline touchpoints supports Giant Tiger's vision for a truly seamless omnichannel retail environment.

LOOKING AHEAD & Key Takeaways