BDO's Global Digital Transformation: Driving Engagement & Lead Generation

To create a truly impactful digital presence for BDO, we prioritized a deep understanding of their client base and a purposeful design approach that reflected every aspect of their business. This involved close collaboration and a focus on aligning navigation and user experience with key buyer journeys.

Deep Client Understanding & Client-Centric Design: Diff built a close relationship with BDO to gain a deep understanding of their diverse client base and their specific needs. This client-centric approach informed all aspects of the design and development process, ensuring the website accurately reflects BDO's brand and value proposition.

Comprehensive Business Representation & Collaborative Approach: The new design was carefully crafted to represent every aspect of BDO's business, from its core services to its global reach. Numerous workshops and milestone check-ins were conducted to align navigation and user experience with key buyer journeys, ensuring the final product met BDO's specific requirements and exceeded their expectations.

Purposeful and Aesthetic Design Implementation: The design focused on both aesthetics and purposeful functionality, ensuring that the website is not only visually appealing but also highly effective in achieving BDO's business goals. This balance of form and function reflects BDO's commitment to excellence in all aspects of its business, providing a seamless and engaging user experience.

The website's comprehensive transformation, completed between January and October 2023, resulted in impressive improvements in performance, user engagement, and industry recognition.

Significant Conversion Growth: The project achieved a remarkable 300% increase in organic form submissions on industry pages and a 37% increase on service pages. This demonstrates a significantly improved ability to convert website visitors into leads, directly impacting BDO's business development.

Enhanced Online Visibility & Reach: A 6% increase in organic sessions and improved click-through rates on 9 of the top 10 pages in search results highlight the enhanced visibility and reach of the new website. This successfully attracts more qualified traffic to BDO's services, expanding their digital footprint.

Improved User Engagement & Experience: The newly transformed website offers users quick and clear access to BDO’s wide range of services and encourages exploration through an engaging layout. This has led to a more intuitive and satisfying user experience, fostering deeper engagement with the content.

Industry Recognition & Design Excellence: The project garnered 5 prizes from the Vega Digital Awards, underscoring the website's cutting-edge design and improved user experience. This external validation highlights the quality and impact of the digital transformation.