DeSerres: Igniting Creativity with a Modern Shopify Plus E-Commerce Experience

To address DeSerres' challenges and achieve its goals, we developed a creative and customer-centric Shopify Plus experience focused on enhancing the user interface, streamlining operations, and providing a seamless omnichannel experience.

Complete Redesign with Enhanced UX/UI: We undertook a total redesign of their platform, creating a visually appealing and intuitive user experience. This included a new product detail page (PDP) with enhanced color selection options, making it easier for customers to browse and select from hundreds of color variations.

Customized Account Interfaces for B2B & B2C: Customized account interfaces were developed to provide a more personalized and efficient experience for both B2B and B2C customers. This allows customers to easily manage their orders, track their purchases, and access exclusive content tailored to their specific needs.

Seamless Omnichannel Integration: An in-store pickup option was implemented, allowing customers the convenience of purchasing products online and picking them up at their local DeSerres store. This integration enhances the omnichannel experience, bridging the gap between online and physical retail.

Improved Information Architecture (IA) & Discoverability: A total UX review of the website's information architecture (IA) was conducted to ensure seamless navigation and product discoverability. This strategic improvement makes it easier for customers to find the products they need and explore new creative possibilities, enhancing their overall journey.

Virtual Shopify Gift Cards Integration: Virtual Shopify gift cards were integrated, providing customers with a convenient and flexible gifting option. This not only expands DeSerres' revenue streams but also provides customers with a valuable service, increasing brand loyalty and accessibility.

By transforming its online presence with a complete redesign and strategic enhancements, DeSerres has created a more engaging and customer-centric online experience, resulting in significant improvements in key performance metrics.

Enhanced User Experience & Engagement: The redesigned platform, featuring a visually appealing interface, customized account options, and intuitive navigation, significantly improved user engagement and satisfaction, leading to a more enjoyable shopping journey.

Seamless Omnichannel Integration: The implementation of in-store pickup and virtual gift cards created a more flexible and convenient shopping experience, expanding DeSerres' reach and revenue streams by catering to diverse customer preferences.

Optimized Product Discovery & Sales: Enhancements to the search tool resulted in an increased search tool conversion rate, making it easier for customers to find the products they need and directly driving sales. This improved discoverability contributes to higher customer satisfaction.