PROJECT SHOWCASE

Scaling Global Reach: Hill's Pet Nutrition's Streamlined Shopify Program

Empowering Hill's Pet Nutrition to efficiently manage its Global Staff Feeding (GSF) program across multiple countries through a configurable Shopify platform designed for localization and streamlined operations.

Client

Hill's Pet Nutrition

Industry

Pet Food

Key Technologies

Shopify Plus, Ordergroove

Project Type

Shopify Plus Replatforming & Global Expansion

Hill's Pet Nutrition, a global leader in pet nutrition, successfully launched the Hill's Pro Staff Feeding (HPSF) initiative in 2022. Building on this success, the program expanded globally in 2024 as the Global Staff Feeding (GSF) project. The core ambition was to rebuild the program on Shopify to accommodate country-specific needs, streamline operations, and ultimately drive end consumers to the direct-to-consumer (DTC) website for purchases.

Our Challenge

Scaling the HPSF model internationally through the GSF project presented a multi-faceted challenge. This required a full theme rebuild on Shopify to optimize performance, the development of a configurable model to accommodate diverse country-specific needs (including shipping rates and B2C/B2B site variations), and the orchestration of independent systems for managing weight-based quotas and varying discounts. Furthermore, a rapid initial rollout in Taiwan, Korea, and Japan within six months was critical, alongside making the platform more self-sufficient and empowering the client team through knowledge transfer and training.

Configurable platform allows easy launch and adaptation in new markets.

Effortless Global Expansion

Seamless integration of key systems ensures efficient operations.

Streamlined Program Management

Comprehensive training empowers internal teams to manage the platform effectively.

Increased Team Independence

Our Strategic Approach

To enable Hill's Pet Nutrition to achieve its global expansion goals, we developed a scalable and localized Shopify platform that provides a configurable model for country-specific needs, orchestrates independent systems, and empowers Colgate's team to manage the platform effectively.

Configurable Model for Localization: We created a highly configurable model designed to accommodate the varying needs of different countries, such as specific shipping rates and the presence of B2C or B2B sites. This flexible framework allows Hill's Pet Nutrition to easily adapt the platform to meet the unique requirements of each market, ensuring seamless global deployment.

Orchestration of Independent Systems: Our solution involved orchestrating independent systems, including Ordergroove and Colgate's internal systems, to work cohesively. This integration was crucial for managing complex features like weight-based quotas and varying discounts, ensuring seamless data flow and efficient management of key program functionalities.

Platform Self-Sufficiency & Knowledge Transfer: We prioritized making the platform more self-sufficient and empowered Hill's Pet Nutrition's team through comprehensive training on the Shopify ecosystem. This included setting up development environments and managing theme deployments, significantly reducing reliance on external support and fostering greater internal independence.

Scalable Subscription Functionality Development: While the Taiwan implementation served as a base, subsequent countries like Japan required additional features, notably subscription functionality. We built new features on top of the existing framework, including managing subscription quotas using just-in-time calculations on login, leveraging webhooks for real-time updates, and integrating with Ordergroove for detailed subscription management.

THE IMpact & Outcomes

By implementing a scalable and localized Shopify platform, we empowered Hill's Pet Nutrition to efficiently manage its Global Staff Feeding (GSF) program across multiple countries, streamline operations, and foster greater independence within its internal teams.

Effortless Global Expansion: The configurable platform now allows Hill's Pet Nutrition to easily launch and adapt its GSF program in new markets, regardless of local requirements. This significantly accelerates their international growth strategy and reduces deployment complexities.

Streamlined Program Management: Seamless integration of key systems ensures efficient and cohesive management of quotas, discounts, and other essential program features. This has led to improved operational efficiency and reduced manual effort across the global program.

Reduced Reliance on External Support: Comprehensive training empowers Hill's Pet Nutrition's team to independently manage the platform, minimizing reliance on external resources and maximizing internal efficiency. This fosters long-term sustainability and control over their digital operations.

Optimized Subscription Management: The scalable subscription functionality enables efficient management of recurring orders and allows Hill's Pet Nutrition to quickly adapt to evolving customer needs and market trends. This provides a robust framework for future subscription-based initiatives.

LOOKING AHEAD & Key Takeaways