PROJECT SHOWCASE

Lionsgate's E-commerce Destination: Building a Premium Movie Merchandise Experience

Design and development of a premium and scalable e-commerce ecosystem for Lionsgate, supporting exclusive physical product drops and releases for iconic films with unique storytelling experiences for each film, product, and director.

Client

Lionsgate Limited

Industry

Entertainment

Key Technologies

Shopify, Custom Development

Project Type

Shopify Plus D2C Storefront Build, E-commerce Platform Development

Lionsgate, a global content leader, sought to create a premium e-commerce destination to support exclusive physical product drops and releases for its iconic films. The core challenge was to design a flexible and scalable storefront that could showcase a diverse range of movies and products, while allowing each film, product, and director to have its own unique storytelling experience.

Our Challenge

The core challenge for Lionsgate lay in striking a delicate balance: creating a unified premium brand experience while simultaneously allowing each individual film, product, and director to have its own distinct and engaging storytelling opportunity within the e-commerce environment. This required a flexible structure that could accommodate all movies and products, alongside developing a scalable theme and information architecture capable of seamlessly growing from a small catalog to over 100 products without compromising performance or user experience.

System of diverse product page templates for unique film narratives.

Flexible Storytelling

Flexible Shopify framework supports rapid growth of product catalog.

Scalable Architecture

Features like pre-orders and stock alerts create excitement.

Premium & Exclusive Experience

Our Strategic Approach

To create a truly exceptional e-commerce experience for Lionsgate, we developed a premium and scalable ecosystem built on a flexible Shopify framework, designed to showcase exclusive movie merchandise and engage fans with unique storytelling opportunities.

Flexible Storytelling Through Personalized & Modular Design: We created a system of diverse product page templates, allowing for unique storytelling and accommodating the specific needs of each product, film, and director. This modular approach ensures that each item can be presented in the most compelling way possible, enhancing fan engagement and product appeal.

Scalable & Future-Proof Architecture Development: We built a flexible Shopify framework and information architecture specifically designed to support the rapid growth of the product catalog. This robust and future-proof architecture ensures the platform can seamlessly scale to accommodate future product releases and evolving customer needs without performance degradation.

Premium & Exclusive Experience Features: To cultivate excitement around the shopping journey, we implemented key features such as pre-orders, new release notifications, and stock alerts. These functionalities foster a sense of exclusivity and urgency, encouraging repeat visits and driving higher conversion rates for exclusive merchandise.

THE IMpact & Outcomes

By developing a premium and scalable e-commerce ecosystem, we empowered Lionsgate to create a truly engaging online destination for its fans, showcasing exclusive movie merchandise and driving sales through unique storytelling opportunities.

Enhanced Fan Engagement & Unique Storytelling: A system of diverse product page templates was created, allowing Lionsgate to tell a unique story for each film, product, and director. This captivating approach drives deeper engagement with fans and strengthens their connection to the brand.

Seamless Scalability for Product Growth: The flexible Shopify framework and information architecture seamlessly support the rapid growth of the product catalog. This ensures the platform can adapt to future releases and evolving fan interests without technical limitations, securing long-term viability.

Increased Exclusivity & Repeat Visits: Features like pre-orders, new release notifications, and stock alerts were implemented to create excitement around the shopping journey. This fosters a sense of exclusivity, encouraging repeat visits and driving higher sales for limited-edition merchandise.

LOOKING AHEAD & Key Takeaways