Design and development of a premium and scalable e-commerce ecosystem for Lionsgate, supporting exclusive physical product drops and releases for iconic films with unique storytelling experiences for each film, product, and director.
System of diverse product page templates for unique film narratives.
Flexible Shopify framework supports rapid growth of product catalog.
Features like pre-orders and stock alerts create excitement.
Flexible Storytelling Through Personalized & Modular Design: We created a system of diverse product page templates, allowing for unique storytelling and accommodating the specific needs of each product, film, and director. This modular approach ensures that each item can be presented in the most compelling way possible, enhancing fan engagement and product appeal.
Scalable & Future-Proof Architecture Development: We built a flexible Shopify framework and information architecture specifically designed to support the rapid growth of the product catalog. This robust and future-proof architecture ensures the platform can seamlessly scale to accommodate future product releases and evolving customer needs without performance degradation.
Premium & Exclusive Experience Features: To cultivate excitement around the shopping journey, we implemented key features such as pre-orders, new release notifications, and stock alerts. These functionalities foster a sense of exclusivity and urgency, encouraging repeat visits and driving higher conversion rates for exclusive merchandise.
Enhanced Fan Engagement & Unique Storytelling: A system of diverse product page templates was created, allowing Lionsgate to tell a unique story for each film, product, and director. This captivating approach drives deeper engagement with fans and strengthens their connection to the brand.
Seamless Scalability for Product Growth: The flexible Shopify framework and information architecture seamlessly support the rapid growth of the product catalog. This ensures the platform can adapt to future releases and evolving fan interests without technical limitations, securing long-term viability.
Increased Exclusivity & Repeat Visits: Features like pre-orders, new release notifications, and stock alerts were implemented to create excitement around the shopping journey. This fosters a sense of exclusivity, encouraging repeat visits and driving higher sales for limited-edition merchandise.
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