PROJECT SHOWCASE

Scaling a Global Phenomenon: PopSockets' E-commerce Transformation

Optimizing every aspect of PopSockets' business, from internal operations to the customer-facing website, through a robust and scalable e-commerce platform designed for complex product customization and seamless integrations.

Client

Popsockets

Industry

Mobile Accessories

Key Technologies

3PL, OMS, WMS, ERP

Project Type

E-commerce Platform Optimization, Digital Transformation

PopSockets, a US-based smartphone accessory company, has experienced rapid global growth, selling over 40 million innovative grips, mounts, and cases worldwide since its founding in 2014. To support this explosive expansion and global reach, PopSockets required a robust and scalable e-commerce platform capable of handling complex product customization, seamless integrations with various systems, and delivering a user-centric shopping experience.

Our Challenge

PopSockets faced the challenge of supporting rapid growth and global reach with an e-commerce platform that could manage complex product customization, integrate seamlessly with various third-party logistics (3PL) and enterprise resource planning (ERP) systems, and implement robust Order Management System (OMS) and Warehouse Management System (WMS) solutions to efficiently manage orders and inventory. The overarching goal was to deliver a user-centric shopping experience that matched their global phenomenon status.

Internal operations program significantly improved factory floor productivity.

Doubled Manufacturing Efficiency

Best-in-class mobile site allows quick product discovery and cart additions.

Enhanced Mobile Conversions

Seamless 3PL, OMS, WMS, and ERP integrations optimize operations from assembly to shipping.

Streamlined Supply Chain

Our Strategic Approach

Diff developed a comprehensive e-commerce ecosystem for PopSockets, addressing every aspect of their business from internal operations to the customer-facing website. This holistic approach resulted in significant improvements in efficiency, engagement, and overall performance.

Optimized Internal Operations with UX Principles: Diff utilized advanced UX design principles to develop an internal operations program specifically aimed at the factory floor. This strategic intervention successfully doubled manufacturing efficiency, streamlining production processes and significantly enhancing overall operational productivity.

Best-in-Class Mobile Site Development: Our team delivered a highly engaging and performant mobile site, meticulously designed to allow users to quickly find and add products to their shopping cart within seconds. This mobile-first approach significantly improved the customer journey and conversion rates on mobile devices.

Seamless Integrations for Supply Chain Optimization: Diff implemented comprehensive 3PL, OMS, WMS, and ERP solutions, creating a fully integrated ecosystem. This integration optimized every stage of the supply chain, from product assembly and custom-mass printing to rigorous quality assurance and efficient shipping, ensuring a smooth and error-free operation.

Customizable Product Experience with Customizer App: A bespoke customizer app was developed, empowering users to generate their own unique PopSockets designs directly on the platform. This feature not only enhanced customer engagement and personalization but also fostered creativity and strengthened brand loyalty by allowing users to co-create their products.

THE IMpact & Outcomes

By implementing a holistic e-commerce ecosystem, Diff empowered PopSockets to optimize every aspect of their business, from internal operations to the customer-facing website, resulting in significant improvements in efficiency, engagement, and brand loyalty.

Doubled Manufacturing Efficiency: Optimized internal operations on the factory floor, directly resulting in a 100% increase in manufacturing efficiency. This significantly boosted production capacity and reduced operational costs.

Increased Mobile Conversions: The delivery of a best-in-class mobile site allows users to quickly find and add products to their shopping cart, leading to a measurable increase in mobile conversions and an improved user experience.

Streamlined & Efficient Supply Chain: Seamless 3PL, OMS, WMS, and ERP integrations were implemented, optimizing everything from product assembly to shipping. This has ensured a smooth, efficient, and highly responsive supply chain for PopSockets' global operations.

Enhanced Brand Loyalty & Creativity: Users are now empowered to create their own unique PopSockets designs through a customizer app, fostering creativity and significantly strengthening brand loyalty by providing a personalized product experience.

LOOKING AHEAD & Key Takeaways