PROJECT SHOWCASE

Revolutionizing Frozen Food Delivery: Wild Fork Foods' E-commerce Transformation

Developing a comprehensive solution encompassing both the customer-facing front-end experience and the complex back-end infrastructure, leveraging Shopify and innovative micro-fulfillment strategies to revolutionize frozen food delivery.

Client

Wild Fork

Industry

Food, Frozen Meat

Key Technologies

Shopify, Custom Web Application (WildFox)

Project Type

Omnichannel E-commerce Enablement, Custom Application Development

Wild Fork Foods, a JBS brand, is disrupting the frozen food industry by offering high-quality meats and seafood directly to consumers online. Challenging the traditional grocery store model, Wild Fork Foods has proven that people are willing to buy frozen food online when it's convenient and high-quality. To support their rapid growth and nationwide delivery distribution, Wild Fork Foods sought to develop a robust front-end and back-end infrastructure, leveraging Shopify and innovative micro-fulfillment strategies.

Our Challenge

To realize their vision of nationwide frozen food delivery, Wild Fork Foods faced the challenge of overcoming the traditional consumer mindset of buying frozen food primarily in brick-and-mortar grocery stores. This necessitated developing a robust and scalable infrastructure encompassing both the customer-facing front-end experience and the complex back-end, capable of supporting rapid growth and nationwide delivery distribution. The solution needed to leverage Shopify and innovative micro-fulfillment strategies to disrupt the market effectively.

Demonstrates significant financial impact from the platform.

+306% Revenue Growth

Reflects substantial increase in customer engagement and purchases.

+242% Transactions

Highlights improved user experience and purchasing efficiency.

+30% Conversion Rate

Our Strategic Approach

To manage the complexities of their direct-to-consumer frozen food delivery model, VML developed a custom web application called "WildFox," which serves as the central orchestration engine for all aspects of Wild Fork Foods' e-commerce operations.

Centralized E-commerce Management with WildFox: WildFox was developed as the central hub for managing all aspects of Wild Fork Foods' e-commerce operations, ensuring a cohesive and efficient workflow. This custom web application provides a unified platform for product merchandising, inventory management, carrier integration, and pick & pack optimization.

Streamlined Product Merchandising: WildFox streamlines the process of merchandising products on the website, ensuring accurate and compelling product presentation. This capability enhances the customer's browsing experience and contributes to increased sales and conversions by effectively showcasing the product range.

Efficient Inventory Management & Tracking: The system enables efficient loading and real-time tracking of inventory by store location, optimizing stock levels and minimizing waste. This ensures product availability and supports the complex logistics of frozen food delivery across multiple distribution points.

Seamless Carrier Integration: WildFox seamlessly integrates with various carriers for pickup, local, ground, and air delivery. This ensures timely and cost-effective shipping, crucial for maintaining product quality and customer satisfaction in the frozen food delivery sector.

Optimized Pick & Pack Operations: The application significantly streamlines pick & pack operations at the stores, improving order fulfillment speed and accuracy. This optimization is vital for managing high volumes of orders and ensuring efficient delivery of perishable goods.

THE IMpact & Outcomes

By developing and implementing the WildFox web application, VML enabled Wild Fork Foods to streamline its complex direct-to-consumer operations, paving the way for scalable growth and enhanced customer satisfaction.

Improved Efficiency & Reduced Overhead: WildFox provided a single, unified platform for managing all aspects of the e-commerce business, leading to improved efficiency and significantly reduced operational overhead. This centralization streamlined workflows and minimized manual interventions.

Increased Sales & Conversions: Streamlined product merchandising processes ensured accurate and compelling product presentation, directly driving increased sales and conversions by enhancing the customer's ability to find and purchase desired items.

Optimized Inventory & Reduced Waste: Real-time inventory tracking and management capabilities minimized waste and optimized stock levels across all store locations. This precision in inventory management is critical for perishable goods and contributes to overall profitability.

Enhanced Customer Satisfaction & Cost Savings: Integrated carrier management facilitated timely and cost-effective shipping, resulting in improved customer satisfaction and reduced shipping costs. This ensures a reliable delivery experience for customers while optimizing logistics expenses.

Faster Fulfillment & Fewer Errors: Streamlined pick & pack processes at store locations improved order fulfillment speed and accuracy, leading to faster delivery times and fewer errors. This operational excellence directly impacts customer experience and brand reputation.

LOOKING AHEAD & Key Takeaways