Leading Digital Transformation on a Global Scale

BDO, one of the world's largest professional services networks, operates in over 160 countries and territories, providing a wide range of assurance, tax, and advisory services.

Recognizing the importance of a modern and engaging digital presence, BDO embarked on a project to upgrade its website to the latest version of Kentico, seizing the opportunity to enhance both the design and user experience as part of a holistic transformation.

The Challenge

BDO's decision to upgrade to the latest version of Kentico was driven by a desire to not only modernize its technology but also to significantly improve the design and user experience of its website, creating a more engaging and effective digital platform.

Key goals:

• Technical Upgrade: Upgrading its website to the latest version of Kentico.
• Enhanced User Experience: Improving the design and user experience as a core component of the upgrade process.

The Solution

To create a truly impactful digital presence for BDO, we prioritized a deep understanding of their client base and a purposeful design approach that reflected every aspect of their business. This involved close collaboration and a focus on aligning navigation and user experience with key buyer journeys.

Deep Client Understanding
Diff built a close relationship with BDO to gain a deep understanding of their diverse client base and their specific needs. This client-centric approach informed all aspects of the design and development process.

Comprehensive Business Representation
The new design was carefully crafted to represent every aspect of BDO's business, from its core services to its global reach. This ensured that the website accurately reflects BDO's brand and value proposition.

Collaborative Approach
Numerous workshops and milestone check-ins were conducted to align navigation and user experience with key buyer journeys. This collaborative approach ensured that the final product met BDO's specific requirements and exceeded their expectations.

Purposeful and Aesthetic Design
The design focused on both aesthetics and purposeful functionality, ensuring that the website is not only visually appealing but also highly effective in achieving BDO's business goals. This balance of form and function reflects BDO's commitment to excellence in all aspects of its business.

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The Outcome

The website comprehensive transformation, completed between January and October 2023, resulted in impressive improvements in performance, user engagement, and industry recognition.

• Conversion Growth: 300% increase in organic form submissions on industry pages and 37% increase on service pages, demonstrating a significantly improved ability to convert website visitors into leads.
• Enhanced Online Visibility: 6% increase in organic sessions and improved click-through rates on 9 of the top 10 pages in search results demonstrate the enhanced visibility and reach, attracting more qualified traffic to BDO's services.
• Improved User Engagement
  The newly transformed website offers users quick and clear access to BDO’s wide range of services and encourages exploration through an engaging layout.
• Industry Recognition
  5 prizes from the Vega Digital Awards, highlighting the website's cutting-edge design and improved user experience.

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At a Glance

Type of Project

<sup>- Website UX Redesign for Kentico Platform
- Mobile-first, Accessibility, and Usability Focus</sup>

Services

<sup>- Project Kickoff & Discovery
- Customer Journey Mapping
- UX Workshops
- User Personas
- Comparative Analysis
- Information Architecture
- Content Strategy
- Wireframes
- Visual & Production Design
- Usability Testing (Tree Testing, First-Click, Moderated Sessions)
- Project Management</sup>

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Looking Ahead

With a transformed digital presence and a client-centric website that drives engagement and conversions, BDO is now better positioned than ever to connect with its global audience and showcase its wide range of services. By empowering its team with a modern and effective online platform, BDO has established a strong foundation for continued success in the digital landscape and is well-equipped to adapt to the evolving needs of its clients and the ever-changing demands of the global marketplace.

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