Enhancing Product Discovery and Conversions Through a Customer-Centric Approach

Loopy Cases is a popular brand known for its innovative and functional phone cases designed to prevent drops and enhance the mobile experience.

To further improve the customer journey and drive conversions, Loopy Cases sought to optimize its online store by prioritizing the case design first and the phone model second, providing users with a more intuitive and flexible shopping experience.

The Challenge

To drive conversions and maximize its online sales potential, Loopy Cases embarked on a strategic initiative to optimize its online store, prioritizing case design over phone model and providing customers with a more flexible and user-friendly shopping experience.

Key goals:

• Prioritize Case Design: Rework the product data model and merchandising on the homepage and landing pages to prioritize case design first and phone model second.
• Flexible Navigation: Provide users with a more flexible path to choose between case version and phone models through the navigation.
• Cohesive Design & Shopping Experience: Create a more cohesive design and shopping experience by providing a flexible style guide.

The Solution

To address Loopy Cases' challenges and enhance the customer experience, we implemented a comprehensive solution focused on streamlining the product data model, simplifying navigation, and guiding users towards the perfect case and accessories for their devices.

Simplified Product Data Model: Consolidated the case catalog to one product per case design with phone variants, transforming a previously complex system of individual products into a streamlined structure.

Optimized Navigation with Filtered Views: Condensed the number of collections by using filtered views from the navigation, allowing users to easily switch between phone models from the same page.

Guided Phone Model Selection: To simplify the phone model selection process, we implemented several key features:
- Pre-Selected Variants: Users arriving from search or product listing pages with a specific phone model are now automatically presented with that model pre-selected.
- Visually Clear Options: Product options are highlighted with a Loopy green background and organized using intuitive pills and side panels for easy viewing.
- Smart Filtering: Side panel models are filtered by brand, reducing the number of options users need to browse.
- Visual Confirmation: Variant images change to visually confirm the selected phone model matches the user's choice.

Enhanced Accessory Selection: Enabled variant image changes when a selection is made to help the user confirm their selection matches the accessory color, type, or pattern.

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The Outcome

By streamlining the product data model, optimizing navigation, and guiding users through the selection process, Diff has successfully created a more intuitive and engaging online shopping experience, enhancing product discovery and driving customer satisfaction.

• Simplified Product Discovery: The simplified product data model significantly reduced the number of products, making it easier for customers to browse and find what they're looking for.
• Seamless Navigation: Optimized navigation with filtered views eliminated the need to navigate back and forth between different collections, creating a more seamless browsing experience.
• Guided Product Selection: Guided phone model selection and connected product galleries for accessories provided a more intuitive and user-friendly shopping experience.
• Cohesive Design & Shopping Experience: The implementation of a flexible style guide created a more consistent and visually appealing shopping experience across the entire website.

Looking Ahead

By transforming its online store into a streamlined and intuitive platform, Loopy Cases has not only simplified the customer journey but also elevated its brand and created a more engaging shopping experience. This strategic overhaul, encompassing a simplified product presentation, optimized navigation, and cohesive brand identity, positions Loopy Cases to cultivate deeper customer relationships, showcase its innovative products, and thrive in the dynamic mobile accessories market, securing its future success.

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