Kith is a leading American fashion and lifestyle brand, established in New York City in 2011.

Starting as a footwear retailer, Kith has evolved into a global force in streetwear and fashion, with twelve locations worldwide and three store-within-a-store concepts.

To protect its brand integrity and ensure that its most sought-after products reach genuine consumers, Kith sought a solution to combat fraud and discourage reselling on secondary markets.

The Challenge

Kith understood that to maintain its unique position in the market, it needed to protect its community from bad actors looking to profit from limited releases. They sought a solution that would combat fraud and ensure their coveted products ended up in the hands of genuine consumers, not resellers.

Key goals:

• Combating Fraud: Preventing unauthorized purchases and ensuring that rare goods reach genuine consumers.
• Discouraging Reselling: Limiting the availability of Kith products on secondary markets.
• Allow only real consumers to purchase rare goods that are not intended to be sold on secondary markets.​

The Solution

We partnered with Kith to develop a comprehensive solution that combines a sophisticated fraud prevention system with a highly personalized loyalty program, ensuring that their most coveted products reach genuine enthusiasts and that their brand integrity is protected.

Custom Customer Profiling & Loyalty Program
Implemented a custom application to maintain detailed customer profiles, enabling the creation of a highly personalized loyalty program. This allows Kith to reward loyal customers with exclusive access to drawings/raffles and personalized offers.

"Trust Score" Algorithm
Developed a custom loyalty system with unique algorithms for earning points and incorporating a "trust score" to identify and reward genuine Kith enthusiasts. This helps differentiate between genuine customers and potential resellers.

Sophisticated Rules Engine for Fraud Prevention
Created a web application that acts as a central business software application, playing a mission-critical role in post-purchase processes. Orders run through a sophisticated rules engine to automatically cancel orders determined to have been placed by bots, ensuring that rare goods are quickly restocked and made available to actual buyers.

Seamless System Integrations
Tightly integrated the solution with Kith's 3PL, streamlining pick & pack operations at retail stores. Integrated with their Warehouse Management System (WMS) and Retail Systems for enhanced operational efficiency.

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The Outcome

By implementing a comprehensive solution that combines a sophisticated fraud prevention system with a highly personalized loyalty program, Kith has not only protected its brand integrity but also achieved significant financial gains and strengthened its relationship with genuine customers.

• Significant Fraud Reduction: Saved Kith $13 Million in fraudulent orders in one year by replacing a cumbersome, spreadsheet-driven process with a streamlined web application.
• Enhanced Customer Engagement: Empowered Kith to offer exclusive drawings/raffles and personalized offers to loyal customers, fostering a stronger sense of community and brand loyalty.

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Looking Ahead

With a robust fraud prevention system and a highly personalized loyalty program now in place, Kith has solidified its ability to protect its brand, reward its most loyal customers, and maintain the exclusivity that defines its identity. By transforming its post-purchase operations, Kith has not only recovered significant revenue but has also gained the control and insights needed to cultivate a thriving community and ensure long-term success in the competitive fashion and lifestyle market.

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