Powering Growth with a Scalable Shopify Plus Platform

Tonal is a revolutionary home fitness system that combines personalized coaching with cutting-edge technology, providing users with a comprehensive and engaging workout experience.

To support its rapid growth and enhance its online presence, Tonal sought to migrate its platform from WordPress to Shopify Plus, aiming to reduce reliance on development resources, simplify its product catalog, enable A/B testing, and provide a secure transaction environment for its customers.

The Challenge

Recognizing the need for a more robust and flexible platform, Tonal made the strategic decision to migrate from WordPress to Shopify Plus, setting the stage for a series of key improvements across its online operations.

Key goals:

• Empower Staff & Streamline Operations: Reduce reliance on the development team for content creation and provide in-store staff with the tools to accurately attribute sales, improving overall operational efficiency.
• Enable A/B Testing: Provide the ability to A/B test without development support to optimize conversion rates (CRO).
• Maintain System Connectivity: Retain connectivity to existing connected systems for seamless data flow.
• Enhance Customer Experience & Security: Streamline the product catalog for a more intuitive shopping experience and ensure secure online and in-store transactions, protecting customer data and building trust.

The Solution

To address Tonal's challenges and achieve its objectives, we implemented a scalable and user-friendly Shopify Plus solution designed to empower its staff, enhance the customer experience, and ensure secure transactions across all channels.

Empowered Content Creation with Shopify Sections: Leveraged Shopify Sections to allow for easy content creation and editing by non-technical staff, reducing reliance on the development team. Providing Tonal with greater control over its website content and allows for faster updates and iterations.

Simplified Product Catalog with Standalone SKUs: Set up the main Tonal product, its corresponding accessories, and warranty add-ons all as standalone SKUs, streamlining the product catalog and simplifying the shopping experience.

Enabled Code-Free A/B Testing with VWO: Installed the VWO A/B testing app, which allows for code-free experiment setup, empowering Tonal to continuously optimize its website and improve conversion rates.

Maintained System Connectivity with Data Synchronization: Maintained synchronization between the blog article library and the Tonal app, ensuring a consistent and up-to-date content experience across all platforms.

Enabled Sales Attribution with Draft Orders: Leveraged draft orders to allow store staff to track their sales at the order level, providing accurate sales attribution and performance tracking.

Ensured Secure Transactions with Shopify Payments & POS: Leveraged Shopify Payments (online) and Shopify POS (for in-store purchases) to provide customers with a secure and reliable transaction environment.

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The Outcome

By migrating to Shopify Plus and implementing a series of strategic solutions, Tonal has successfully transformed its e-commerce platform, enhanced its business agility, and created a more engaging and secure experience for its customers.

• Enhanced Customer Experience & Trust: By streamlining the product catalog and ensuring secure transactions through Shopify Payments and POS, Tonal has created a more intuitive and trustworthy shopping experience for its customers.
• Empowered Staff & Streamlined Operations: The implementation of Shopify Sections has empowered non-technical staff to easily create and edit website content, while draft orders enable in-store staff to accurately track sales, improving overall operational efficiency.
• Data-Driven Optimization & Consistent Content: With code-free A/B testing through VWO and seamless synchronization between the blog and the Tonal app, Tonal can now continuously optimize its website based on data insights and deliver a consistent, up-to-date content experience across all platforms.

Looking Ahead

By migrating to Shopify Plus and implementing a strategic suite of solutions, Tonal has not only transformed its e-commerce platform but also unlocked a new level of business agility and customer-centricity. From empowering its team to create engaging content to providing a secure and seamless shopping experience, Tonal is now well-positioned to capitalize on the growing demand for personalized fitness solutions and continue to revolutionize the way people work out at home.

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